How woke is Humana?

Introduction

Ranking 42 on the Fortune 500 List in 2023, Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. As the fourth largest health insurance provider in the U.S., Humana is one of the biggest names in healthcare. Lately, its involvement in progressive causes has been grabbing headlines, a feat not uncommon for companies in recent times.  

Financial Contributions to Progressive Causes

The Humana Foundation ensures seniors, veterans, and school-aged children live connected, healthy lives by removing unnecessary barriers in healthcare. They tackle the social determinants of health and support racial and economic justice initiatives to create long-lasting community change, channeling their funds into these issues.

To add some weight to this, a University of Louisville study found that Humana has significantly impacted Kentucky’s economy, and guess what? A big chunk of that impact was aimed at supporting progressive goals like health equity. And then there’s the American Democracy Scorecard, which shows Humana playing an active role in backing political causes that lean left. 

Prioritization of DEI Policies

Humana’s diversity, equity, and inclusion (DEI) initiatives are plastered around its corporate identity. On its careers page, it’s clear about embedding diversity, equity, and inclusion (DEI) into every aspect of its business, with programs focused on representation, belonging, and creating equitable opportunities for all employees. 

Their 2023 Impact Report even states, “Our approach to DEI is not a separate program; it’s a critical component of our mission to create a more just and equitable healthcare system for all.” Is Humana more focused on checking identity boxes than ensuring they have the best person for the job?

Mandatory Training Sessions

While I couldn’t find specifics about Humana’s mandatory training on unconscious bias or critical race theory, its dedication to DEI shows a commitment to these values. 

Support for LGBTQ+ Initiatives

Humana scored high marks on the Human Rights Campaign Foundation’s Corporate Equality Index for 2023, a top score that highlights its commitment to LGBTQ+ inclusion and equality in the workplace. 

Their ‘welathumana’ program goes all out during Pride Month to foster a culture of inclusion and encourage employees to bring their authentic selves to work. They’ve got events, social media posts, and all the bells and whistles you’d expect from a brand eager to prove they’re on the “right side of history.”

Marketing and Branding

Humana’s marketing strategy is a testament to the power of understanding customers, embracing innovation, and fostering community relationships. By prioritizing personalized experiences, digital innovation, and strategic partnerships, Humana has established itself as a healthcare giant with a heart. Their tactics, deeply rooted in data and community engagement, aim to make a lasting impact in the market.

In addition, Humana’s impact report showcases its commitment to transforming care, emphasizing how equity and inclusion can improve health outcomes for all individuals.

Conclusion

So, is Humana a healthcare company or a full-fledged woke warrior? From their substantial contributions to progressive causes, unwavering commitment to DEI, and enthusiastic celebration of LGBTQ+ initiatives, it’s clear where they stand.