How woke is HP?

Introduction

Hewlett-Packard (HP) is known primarily for its innovative technology. However, HP has gone full throttle on its journey toward corporate activism. While many may celebrate this, the question remains: Has HP’s prioritization of “woke” values compromised merit, alienated customers, and sidelined traditional American values? 

In this review, we examine HP’s financial contributions, DEI policies, mandatory training programs, LGBTQ+ initiatives, and marketing strategies to give you the full picture of this tech giant’s “wokeness.”

Financial Contributions to Progressive Causes

HP doesn’t shy away from supporting progressive political causes. A major partner of the William and Flora Hewlett Foundation, HP has actively funded left-leaning policies, particularly around climate change, education, and social justice. This foundation fully honors causes that resonate with the woke agenda.

Moreover, HP’s involvement with the American Democracy Scorecard highlights the brand’s commitment to financially supporting progressive candidates and initiatives, particularly in areas like voting rights and racial equity.

Prioritization of DEI Policies

The company has set a bold goal to reach 50% gender equality in leadership by 2030 and significantly increase racial and ethnic diversity within its workforce. According to HP, “diversity is the engine of innovation,” the tech giant is determined to drive this message home in the coming years. 

When a company focuses more on checking identity boxes than hiring the most qualified people, it raises legitimate concerns. Yes, diversity matters, but should it come at the expense of hiring based on qualifications and experience? 

Mandatory Training Sessions

No modern “woke” brand would be complete without mandatory training sessions on topics like unconscious bias and diversity awareness, and HP is no exception. The company has integrated these sessions into its workplace culture, aiming to tackle what it sees as systemic bias. 

Support for LGBTQ+ Initiatives

HP is one of the most visible corporate supporters of LGBTQ+ rights, and the Human Rights Campaign’s Corporate Equality Index has recognized it for this. The company’s Reciprocal Mentoring with Pride program is a cornerstone of its internal LGBTQ+ support network, providing mentorship opportunities that foster an inclusive workplace.

But HP doesn’t stop at internal support. The company is vocal about LGBTQ+ rights externally as well, frequently speaking out against legislation it views as harmful to this community. Annette Friskopp, HP’s Global Head of LGBTQ+ Initiatives, has said, “At HP, we believe that an inclusive environment where everyone feels valued and heard is essential to driving innovation.”

Marketing and Branding

HP’s marketing strategy has also taken on a decidedly “woke” flavor. The company recently rolled out a branding update emphasising its commitment to inclusivity and sustainability. From the messages it pushes, HP is making its activist actions clearer. 

HP’s Dads and Daughters campaign was held to reinvent mindsets. This campaign comprises ongoing internal training, new measurement tools and other efforts. Still, it focuses on two key areas: tackling unconscious bias and fostering the next generation of talent—regardless of race, gender, sexual orientation, religion or nationality. 

Conclusion

HP has firmly established itself as a brand that champions progressive values. For consumers who embrace these values, HP’s stance might be refreshing. However, for those who value traditional merit-based hiring and believe corporations should stay out of politics, HP’s direction is a cause for concern.