Is Growing the Whole Home Woke?
2/100 — Not Woke
US
Score Summary
Growing the Whole Home is a solo holistic health and wellness coaching business in McHenry County, Illinois, blending nutrition, fitness, and a faith pillar into whole-person coaching. As a small, family-and-faith-oriented business with no corporate DEI, ESG, or Pride programs, it is a not-woke option for natural-health-minded clients.
Full Review
Company Overview
Growing the Whole Home is a solo holistic health and wellness coaching business serving McHenry County, Illinois, both in person and virtually. Run by certified coach and fitness instructor Drenda Weldon, it offers wellness coaching organized around six pillars: food, faith, exercise, rest, detoxing, and de-stressing. The business also runs group fitness classes such as REFIT and Zumba and sells wellness products including vitamins, supplements, and skincare, with the owner working as an independent consultant for the direct-sales brand Arbonne.
The brand grew out of the owner's own health journey through autoimmune issues, which fueled a desire to help others get healthy naturally. Its tagline, growing the whole you in body, mind, and soul, captures its whole-person approach.
ESG & Sustainability
As a one-person coaching business, Growing the Whole Home has no formal ESG program or sustainability reporting. Its emphasis is on natural health, detoxing, and clean living at the personal level rather than corporate environmental frameworks.
DEI Programs
With no employees beyond its owner, Growing the Whole Home has no diversity, equity, and inclusion programs or initiatives. The business is built around personal coaching relationships and the owner's own credentials and story, not corporate social policy.
LGBTQ+ Advocacy
There is no record of Pride sponsorships, LGBTQ+ campaigns, or activist partnerships. The Human Rights Campaign Corporate Equality Index does not rate a business of this size. The brand's orientation is mildly faith-based, with faith named as one of its wellness pillars and a women's fitness program once run through the owner's church, and there is no political or activist messaging.
Political Activity
Growing the Whole Home makes no political contributions and takes no political positions. It is a local wellness business, not a politically engaged company.
Consumer Impact
For clients seeking natural, faith-friendly wellness coaching from a small local business with no political agenda, Growing the Whole Home is a comfortable fit. There is no corporate activism here, which is why it lands in not-woke territory. Prospective clients should simply note that product recommendations may involve the direct-sales brand Arbonne, and choose accordingly.
Frequently Asked Questions
Is Growing the Whole Home woke?
Based on our research, Growing the Whole Home has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Growing the Whole Home's woke score?
Growing the Whole Home has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Growing the Whole Home?
BuyWokeFree rates Growing the Whole Home across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Growing the Whole Home's overall woke score is 2/100.
Recent News
- Trump's war on 'woke': Both sides say the issue is further dividing the country - ABC NewsABC News — February 11, 2026
- Corporate Australia abandons ‘woke’ signalling in annual reports - The AustralianThe Australian — September 8, 2025
- These 35 major companies caved to Trump and rolled back DEI programs - Advocate.comAdvocate.com — August 28, 2025
- Walmart, Target and other companies warn about growing consumer boycotts - AOL.comAOL.com — May 28, 2025
- The Importance of Social Responsibility for Businesses - InvestopediaInvestopedia — April 30, 2025
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About
Growing the Whole Home offers holistic health and wellness coaching, blending nutrition, fitness, and self-care. They provide personalized guidance and high-quality products to support a balanced lifestyle and well-being.