GoDaddy
90/100 — Extremely Woke
US
Score Summary
GoDaddy scores 90/100 on the BWF Woke Score. The web hosting company has active ESG reporting, DEI programs, LGBTQ+ advocacy, a perfect CEI score for multiple years, and its CEO signed the CEO Action pledge. No points for political contributions due to inactive PAC.
Full Review
GoDaddy, the world's largest domain registrar and web hosting company, has steadily built a progressive corporate identity in recent years. The company publishes annual Sustainability Reports through its "GoDaddy for Good" initiative and operates a dedicated diversity program with content published through its blog and careers pages. GoDaddy was featured by YouGov after signing a diversity and inclusion pledge, demonstrating public commitment to progressive workforce policies.
The company's LGBTQ+ advocacy is extensive. GoDaddy promotes .gay domain registrations, publishes guides on "How to support LGBTQIA+ people inside & outside your organization," celebrates LGBTQ entrepreneurs during Pride Month, and sponsors employee resource groups for LGBTQ+ employees. The company has earned the HRC "Equality 100 Award" and received a perfect score on the Corporate Equality Index for four consecutive years.
In March 2023, CEO Aman Bhutani signed the CEO Action for Diversity & Inclusion pledge, making it a formal corporate commitment. While GoDaddy's PAC was inactive in the 2023-2024 election cycle (preventing a political contributions score), the company's overall corporate direction is firmly aligned with progressive social causes. Conservative small business owners who rely on GoDaddy for web hosting should consider alternative providers that do not promote social activism agendas.
Frequently Asked Questions
Is GoDaddy woke?
Based on our research, GoDaddy has a woke score of 90/100, rated as Extremely Woke. GoDaddy scores 90/100 on the BWF Woke Score. The web hosting company has active ESG reporting, DEI programs, LGBTQ+ advocacy, a perfect CEI score for multiple years, and its CEO signed the CEO Action pledge. No points for political contributions due to inactive PAC.
What is GoDaddy's woke score?
GoDaddy has a woke score of 90 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to GoDaddy?
Yes, BuyWokeFree lists woke-free alternatives for GoDaddy. Visit the GoDaddy profile page to see similar brands with lower woke scores in categories like Technology, Web Hosting.
How does BuyWokeFree rate GoDaddy?
BuyWokeFree rates GoDaddy across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. GoDaddy's overall woke score is 90/100.
Recent News
- GoDaddy Promotes .gay Domain Registration for PrideGoDaddy
- GoDaddy Earns Perfect Score on HRC Corporate Equality Index for Fourth Consecutive YearPR Newswire
- GoDaddy CEO Aman Bhutani Signs CEO Action for Diversity and Inclusion PledgePR Newswire
- GoDaddy Makes Meaningful Progress on Corporate Sustainability Journey - PR NewswirePR Newswire — April 20, 2023
Woke-Free Alternatives
- Temple & Associates, Inc 70% match
- Bowen Information Technology 60% match
- RoboMQ 55% match
- S&S Electronics 50% match
- International Electronic Business III (IEB3) 50% match
- Armourlink 45% match
- Kammerdiener Technologies 45% match
Evidence & Sources
About
GoDaddy is a tech company that sells domain names and offers website-building tools. They also provide email and marketing services to help people create and maintain an online presence.