How woke is General Electric?

Introduction

General Electric (GE) has been around for over a century, making everything from light bulbs to jet engines. But over the years, GE has shifted gears, and not just in terms of products. From embracing diversity and inclusion initiatives to supporting progressive political causes, GE’s transformation into being woke hasn’t gone unnoticed. 

But how deep does this shift go, and what does it mean for you, the consumer? Let’s break down GE’s “wokeness” and see how this brand stacks up.

Financial Contributions to Progressive Causes

GE’s PAC and employees donated over $3.8 million in the 2020 election cycle, with almost 63% going to Democratic candidates. The American Democracy Scorecard gave GE a high rating, highlighting that GE’s contributions often go to candidates and causes pushing for racial justice, climate action, and social equity initiatives.

In addition, the GE Foundation is busy with numerous humanitarian efforts. They’ve mentioned their “commitment to addressing global humanitarian needs,” which they tirelessly work towards. 

Prioritization of DEI Policies

Their 2021 Diversity Annual Report proudly expands on their commitment to increasing representation across the workforce, ensuring equity in their cesses, and creating an inclusive culture where every voice is heard and valued. They also aim to improve the representation of women to 30% and underrepresented talent to 20% by 2030.

And just to add a bit more flavor, GE was quoted in an article by the Minority Corporate Counsel Association (MCCA) saying, “We believe that diversity of thought, experience, and background makes us a stronger company.” 

Mandatory Training Sessions

There are no details about GE’s mandatory training sessions on “unconscious bias” and “critical race theory.” It wouldn’t be surprising if GE is rolling out these programs across the board, even if they aren’t exactly broadcasting it.

Support for LGBTQ+ Initiatives

Did you know that GE Appliances has been recognized as a “Best Place to Work for LGBTQ+ Equality” for five years? That’s right, five years. The Human Rights Campaign gave them a perfect score on their Corporate Equality Index, a big “thumbs up” from one of the most prominent voices in LGBTQ+ advocacy.

During Pride Month, GE didn’t just hang up a rainbow flag and call it a day. Oh no, they took things up a notch. Over at GE Aerospace, they said, “Our Pride Month celebration is about creating a culture where everyone feels they belong, where we celebrate diversity, and where we strive to be an ally to our LGBTQ+ colleagues.” 

Marketing and Branding

The recent brand refresh is centered on being “more sustainable, inclusive, and human-centered.” As the Campaign ME report noted, “This rebrand is not just a visual change; it’s a reflection of our commitment to becoming a force for good in the world, addressing the most pressing challenges of our time, from climate change to social inequality.” 

Conclusion

General Electric has put its chips on the woke table. From funneling money into progressive political causes to doubling down on DEI policies and going all out for LGBTQ+ initiatives, GE has made its stance clear.