How woke is Freddie Mac?

Introduction

Let’s face it: Freddie Mac is no stranger to controversy. As one of the leading players in the housing finance world, this GSE (Government-Sponsored Enterprise) has taken a sharp turn down the woke highway, and it’s time we take a closer look. 

In today’s climate, it’s crucial to understand how brands align with woke ideologies, how Freddie Mac stacks up regarding social justice, DEI (Diversity, Equity, and Inclusion) initiatives, and its ever-increasing involvement in LGBTQ+ causes.

Financial Contributions to Progressive Causes

Freddie Mac’s contributions have leaned heavily towards progressive political candidates and committees. It’s as if they’ve set up camp in the left lane and are cruising ahead. These contributions are significant enough to make anyone wonder if Freddie Mac has swapped its business cap for a political one.

Being a government-sponsored entity, you’d think they’d remain neutral, right? But nope, Freddie Mac’s wallet tells a different story. This financial dance with progressive causes raises a serious question about their impartiality, especially since they hold such sway in the housing market.

Prioritization of DEI Policies

According to Freddie Mac’s Executive, Wendell Chambliss, “DEI is a core component of Freddie Mac’s culture, ensuring that diversity, equity, and inclusion are embedded in every aspect of our business.” 

Freddie Mac even made it into the Profiles in Diversity Journal, getting recognized for their DEI efforts. But let’s not mistake recognition for results. DEI is more than an award, and sometimes, it seems like Freddie Mac is more interested in looking good than doing good.

Mandatory Training Sessions

There are no explicit details on whether Freddie Mac holds mandatory training on unconscious bias or critical race theory. However, with their full-blown commitment to DEI, it’s not a stretch to guess that their training sessions probably have the woke talking points.

Support for LGBTQ+ Initiatives

According to Senior Executive Jerry Weiss, Freddie Mac is committed to supporting the LGBTQ+ community in the workplace and in the communities it serves, ensuring that everyone feels safe, respected, and valued. This commitment extends to providing safe and supportive housing for at-risk LGBTQ+ youth. 

Marketing and Branding

In a partnership with Rachele Kanigel, Chair of the Journalism Department at San Francisco University and Editor of ‘The Diversity Style Guide,’ Freddie Mac created its own custom inclusive content guide. This action was important to capture and accurately portray the diversity of the human experience as part of its longstanding commitment to diversity, equity and inclusion (DEI). 

Conclusion

Freddie Mac has fully embraced the woke lifestyle and made its stance clear. As Jerry Weiss put it, Freddie Mac is committed to ensuring that “everyone feels safe, respected, and valued.” But in their quest to be the most woke brand on the block, have they lost sight of what matters?