Fred Meyer
90/100 — Extremely Woke
US
Score Summary
Very high woke score. Fred Meyer's parent Kroger scores 100% on HRC CEI, sponsors Pride events, publishes ESG reports, and CEO signed CEO Action pledge.
Full Review
Fred Meyer, a subsidiary of The Kroger Co., carries forward its parent company's extensive progressive corporate activism. Kroger launched a "Framework for Action" DEI plan in 2020 with 10 immediate diversity initiatives and established a DEI Advisory Council. The company publishes annual ESG Reports under its "Thriving Together" sustainability strategy and was named Best Workplace for Diverse Professionals in 2024.
Fred Meyer takes woke activism a step further than many Kroger banners by maintaining its own dedicated Pride social media presence (@fredmeyerpride on Instagram) and actively sponsoring local Pride events, including Boise Pride 2025. Kroger scored a perfect 100% on the HRC Corporate Equality Index for three consecutive years and was named HRC Company of the Year in Greater Cincinnati. The company maintains dedicated Pride celebration pages across its retail banners.
CEO Rodney McMullen signed the CEO Action for Diversity & Inclusion pledge. In 2020, federal regulators found that Fred Meyer and QFC stores violated federal labor law by banning employees from wearing Black Lives Matter buttons at work. The Washington Stand described Kroger as having "embraced woke corporate policies like a Texan does his cowboy boots," noting the company's 2020 introduction of a rainbow-themed apron for employees.
While Kroger's PAC contributions appear roughly split between parties, the company's institutional commitment to DEI, LGBTQ+ advocacy, and ESG makes Fred Meyer one of the most woke grocery options available to consumers in the Pacific Northwest.
Frequently Asked Questions
Is Fred Meyer woke?
Based on our research, Fred Meyer has a woke score of 90/100, rated as Extremely Woke. Very high woke score. Fred Meyer's parent Kroger scores 100% on HRC CEI, sponsors Pride events, publishes ESG reports, and CEO signed CEO Action pledge.
What is Fred Meyer's woke score?
Fred Meyer has a woke score of 90 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to Fred Meyer?
Yes, BuyWokeFree lists woke-free alternatives for Fred Meyer. Visit the Fred Meyer profile page to see similar brands with lower woke scores in categories like General Merchandise, Retail.
How does BuyWokeFree rate Fred Meyer?
BuyWokeFree rates Fred Meyer across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Fred Meyer's overall woke score is 90/100.
Recent News
- Kroger Closure of Fred Meyer Motivated by GreedHeraldNet — September 27, 2025
- All The Major Companies And Orgs Dumping Their DEI Programs (Full List) - ForbesForbes — April 11, 2025
- 12 Companies That Caved to the Right's Anti-Woke Agenda and Rolled Back DEI Programs - them.usthem.us — January 15, 2025
- Woke Corp. Kroger Lobbies GOP for Help, Meets YawnsWashington Stand — June 14, 2024
- Feds Say Fred Meyer, QFC Broke the Law by Banning BLM Buttons at WorkSeattle Times — April 14, 2021
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Evidence & Sources
About
Fred Meyer is a grocery store chain in the retail sector that offers different services including grocery delivery, pharmacy, and digital coupons. They also sell home and décor items, and sporting goods, providing same-day delivery.