How woke is Fast Penny Spirits?

Introduction

Fast Penny Spirits, a boutique distillery nestled in the heart of Seattle, Washington, is making waves for its exquisite Amaro. However, this brand isn’t just about crafting delicious spirits; it’s also about championing causes that align with the woke agenda.

In this review, we’ll take a closer look at how Fast Penny Spirits has intertwined its business with social justice initiatives, DEI policies, LGBTQ+ support, and a marketing strategy that loudly echoes its values.

Financial Contributions to Progressive Causes

Fast Penny Spirits has aligned itself with causes that promote gender equality, with one of its standout partnerships being with Les Dames d’Escoffier Seattle. This organisation supports women in the food, beverage, and hospitality industries. Gender-based initiatives aren’t just a sideline for them; they’re central to their brand identity.

Prioritisation of DEI Policies

If you’re wondering where Fast Penny Spirits stands on Diversity, Equity, and Inclusion (DEI), look no further than its certification as a B Corporation. This isn’t just a fancy title; it’s a mark of their dedication to high social and environmental performance standards. 

Their partnership with Black Girl Ventures is a prime example of Fast Penny Spirits’ proud support of minority entrepreneurs. For Fast Penny Spirits, DEI isn’t just a checkbox; it’s a fundamental part of who they are.

Mandatory Training Sessions

While Fast Penny Spirits doesn’t advertise mandatory DEI training sessions, it does emphasise education through other means. Its cocktail classes, a hit in the Seattle area, offer more than just drink-making skills—they also serve as platforms for promoting awareness and inclusivity. They’ve found a clever way to weave education into their brand experience without making it feel forced.

Support for LGBTQ+ Initiatives

Fast Penny Spirits actively supports LGBTQ+ rights through various initiatives and partnerships. Their involvement in Pride events and LGBTQ+ causes shows they’re not just sticking a rainbow on their logo and calling it a day. They’re deeply committed, as highlighted by their partnership with Ladies Who Launch, an organisation that supports women and nonbinary entrepreneurs. Fast Penny Spirits clearly sees inclusivity as a mission and not a buzzword.

Marketing and Branding

Fast Penny Spirits have made it clear that they’re not just selling a product but a message. Their collaboration with Parsons & Co., a marketing firm known for its focus on purpose-driven branding, highlights this commitment. This isn’t just about slapping a logo on a bottle; it’s about crafting a brand that resonates with the socially conscious consumer.

One of their most notable initiatives is the “Pretty Penny Giveback”, a program that goes beyond traditional marketing by giving back to the community. It’s clear that for Fast Penny Spirits, marketing isn’t just about promoting products—it’s about promoting their values.

Conclusion

Fast Penny Spirits is more than just a distillery; it’s a brand that has fully embraced the woke agenda. From its financial contributions to gender equality to its vocal support for LGBTQ+ rights, Fast Penny Spirits has made social activism a core part of its identity. While this approach may resonate with a certain demographic, it also raises questions about whether its focus on social justice might overshadow traditional business values.

For those prioritising merit-based practices and traditional values, there may be better choices than Fast Penny Spirits. But for those who appreciate a brand that isn’t afraid to take a stand, Fast Penny Spirits is a shining example of how business and activism can go hand in hand. As they continue to grow, it’ll be interesting to see how they balance their social commitments with the broader demands of the market.