How woke is Evergy?

Introduction

Evergy, a primary energy provider, is making waves, not just with its electricity but also with its bold alignment to progressive causes. From funding community programs to supporting LGBTQ+ initiatives, Evergy has embraced the social justice agenda. 

But with all this activism, are they losing sight of what matters most to their customers? Let’s dig into Evergy’s woke credentials and see if their values align with yours—or if they’re just another company prioritising ideology over practicality.

Financial Contributions to Progressive Causes

Evergy’s wallet seems to have a cause. According to its 2021 Sustainability Report, the company invested $10 million into community programs focusing on energy equity and climate initiatives. Sounds great on paper, right? But here’s the catch: these contributions heavily lean toward progressive causes, with funds for social justice campaigns that may not resonate with all customers.

The Kansas City Defender points out that Evergy is one of the biggest donors to local political campaigns promoting environmental reform and social equity. While their supporters cheer this, is Evergy prioritising activism over ensuring reliable, affordable service?

Prioritization of DEI Policies

Evergy has fully embraced diversity, equity, and inclusion (DEI), a cornerstone of its corporate culture. The company boasts, “We actively promote a culture of belonging,” emphasising identity-focused leadership initiatives through its Business Resource Groups (BRGs).

However, not everyone is on board with this approach. These policies sideline merit and favor identity over qualifications. Evergy’s involvement with CEO Action for Diversity & Inclusion further showcases its deep ties to progressive frameworks. For some customers, this signals a shift from traditional values of hard work and individual achievement.

Mandatory Training Sessions

Based on available information, no specific evidence exists that Evergy mandates training sessions on social activism topics such as unconscious bias or critical race theory. The existence, nature, and extent of such training within the company are unknown.

Support for LGBTQ+ Initiatives

Evergy has planted its flag firmly in support of LGBTQ+ rights, sponsoring high-profile events like Pride Palooza and Kansas Pride celebrations. According to Evergy Plaza, “Evergy is proud to sponsor events like Pride Palooza and Kansas Pride, reflecting our dedication to supporting the LGBTQ+ community.”

This commitment doesn’t stop at sponsorships. Partnerships with local Pride organisations underline Evergy’s dedication to inclusivity. The constant support for these initiatives creates a distance between Evergy and conservative customers who prefer a neutral stance from service providers. 

Marketing and Branding

Evergy’s branding strategy screams sustainability and community focus. Its Customer First Campaign leans heavily into themes of environmental stewardship and equitable access. “Evergy’s ‘Customer First’ campaign reinforces our commitment to sustainability, community engagement, and creating value for our customers,” the company declares.

By tying its brand so closely to social justice and sustainability, Evergy risks alienating a segment of its market that just wants affordable and reliable energy without the politics.

Conclusion

Evergy has embraced its role as a progressive trailblazer, championing causes from LGBTQ+ rights to equity-based hiring. While its actions resonate with socially conscious consumers, it risks alienating those who value neutrality or traditional values. 

Whether you see Evergy as a socially responsible leader or a company overly invested in woke ideology depends on your perspective. One thing’s for sure: this isn’t just a power company—it’s a brand with a message.