How woke is Cummins?

Introduction

Cummins, Inc. isn’t just making engines—it’s driving a lot of social ideology under the hood. Known for its power solutions, Cummins has built a name in corporate activism that goes well beyond engines and equipment. 

The company is deeply invested in diversity, equity, and inclusion (DEI) and environmental activism. Still, this alignment with progressive causes means it’s moving away from traditional corporate values. Let’s take a closer look at what Cummins is really pushing and who’s driving its mission.

Financial Contributions to Progressive Causes

When it comes to where Cummins puts its money, this company champions what it calls “racial equity” and social justice. One of its big partnerships is with CARE, a nonprofit focused on advancing equity and opportunities for girls and marginalized groups.

As they state, “Cummins is investing in racial equity with a dedication to improving access to opportunity for underrepresented communities, setting an example in the corporate world.”

That’s a loaded commitment. It signals a clear alignment with social justice narratives, which sidestep individual merit in favor of demographic focus. Cummins seems determined to set an example, but is this about providing opportunities for everyone or only those with a certain profile?

Prioritization of DEI Policies

Cummins’ DEI agenda is deeply embedded in its hiring practices and career structures. Their DEI page makes it clear: “Our commitment to diversity, equity, and inclusion goes beyond just numbers. It’s about creating a culture that celebrates differences and drives sustainable change within and outside Cummins”. 

The company’s efforts sound noble, but  “celebrating differences” is more about checking boxes than finding the best talent for the job.

To drive the point home, Cummins claims, “At Cummins, valuing the ‘power of difference’ is not just a slogan; it’s a guiding principle that shapes our workforce and impacts every level of our organization.” Their strategy fits right into the growing trend of DEI-driven hiring goals, easily shifting focus away from individual merit and qualifications.

Mandatory Training Sessions

Based on available information, no specific evidence exists that Cummins mandates training sessions on social activism topics such as unconscious bias or critical race theory. The existence, nature, and extent of such training within the company are unknown.

Support for LGBTQ+ Initiatives

Cummins is also a vocal supporter of LGBTQ+ rights, making its stance clear with active participation in Pride events and a slate of internal policies designed to promote inclusivity. “Powered by Pride at Cummins Inc., we’re committed to standing up for what is right and ensuring that our LGBTQ+ community is respected and valued across our workplaces.”

Cummins doesn’t just stop at celebrating; they actively fund and promote LGBTQ+ initiatives, making it a visible part of their brand. They’re proud to “champion inclusivity for the LGBTQ+ community, empowering voices and creating spaces where everyone can be their authentic selves.” 

This overt branding feels less like inclusivity and more like a company pushing an agenda.

Marketing and Branding

Cummins’ marketing isn’t shy about promoting its commitment to social justice and sustainability. The company website is full of language emphasizing social responsibility and environmental activism. They claim, “Our brand stands for more than just innovation; we are equally invested in making a difference through social responsibility, environmental sustainability, and community engagement.”

Moreover, Cummins stresses the importance of a socially aware culture in its business strategy. In their own words, “The culture of an organization is crucial to driving effective business strategies, and Cummins aims to create positive social impact as part of our core mission.” 

This branding approach reflects an alignment with progressive values, which will turn people who feel companies should stick to business rather than social issues away.

Conclusion

Cummins, Inc. is undeniably committed to the progressive playbook. It’s deeply invested in racial and social equity causes, LGBTQ+ advocacy, and environmental activism. Its DEI programs are woven into every facet of the organization, from hiring practices to mandatory training. 

While this may appeal to a progressive consumer base, it’s certainly a departure from more traditional corporate priorities focused on competence, neutrality, and market-driven goals.