How woke is Cisco Systems?

Introduction

Cisco Systems, a global leader in networking hardware and telecommunications equipment, is no stranger to headlines—not for its tech prowess but for its heavy involvement in woke policies. Over the years, Cisco has woven social justice into its corporate DNA. 

In this review, I’ll examine Cisco’s performance in woke activism and whether these actions compromise traditional business values, such as free speech and meritocracy.

Financial Contributions to Progressive Causes

When it comes to backing progressive causes, Cisco has spared no expense. The company’s Social Justice Beliefs and Investments program is a $150 million pledge to advance social justice, economic empowerment, and combating systemic inequality. As Cisco proudly states, “Cisco has committed $150 million to accelerate progress and support social justice, economic empowerment, and other initiatives that aim to fight systemic inequality and racism across communities.”.

They’ve partnered with organizations like Public Allies to train inclusive leaders for a “more equitable” future. While this sounds noble, one wonders if Cisco has overstepped by prioritizing activism over its core business.

Prioritization of DEI Policies

Cisco’s approach to diversity goes beyond lip service. The company is deeply invested in what it calls “full-spectrum diversity,” which might sound like a technical term. Still, it means Cisco is all-in on hiring quotas and pushing identity-based initiatives. As Cisco puts it, “We believe that by advancing full-spectrum diversity, inclusion, and collaboration, we can foster innovation, better serve our customers, and help drive systemic change across industries.”

Their vision for racial equity is clear, and they’re willing to set measurable goals to achieve it. “Our goal is to build a more inclusive future for all, and we’re working hard to address the challenges of racial equity within Cisco and across the broader industry,” they’ve proudly proclaimed.

Mandatory Training Sessions

Cisco doesn’t just believe in DEI—it’s making sure you believe in it, too. The company has implemented mandatory training sessions on unconscious bias and racial equity, embedding woke ideology into the day-to-day corporate experience. Cisco explains this effort as part of a broader commitment to social justice, saying, “Cisco has made social justice a core value in our corporate structure, launching extensive training programs focused on unconscious bias and racial equity as part of a broader initiative to combat systemic racism in the workplace.”.

This sort of training has sparked debate within the company, with some employees feeling pressured to adopt views that don’t necessarily align with their own beliefs. Such mandatory sessions can create tension, turning workplaces into ideological battlegrounds rather than collaborative environments.

Support for LGBTQ+ Initiatives

When it comes to LGBTQ+ advocacy, Cisco is leading the charge. The company boasts impressive scores on the Corporate Equality Index, thanks to its Pride Employee Resource Group (ERG) and year-round support for LGBTQ+ employees. They’ve been clear: “Cisco is proud to have been recognized for our global leadership in LGBTQ+ inclusion, receiving high marks on the Corporate Equality Index for our ongoing commitment to creating a safe and inclusive workplace for all employees,” Cisco shared​.

Cisco’s involvement goes beyond internal policy. The company partners with outside advocacy groups and actively lobbies against anti-LGBTQ+ legislation. “Through our Pride ERG and partnerships with external LGBTQ+ advocacy organizations, we’re actively working to create an environment where everyone feels safe, respected, and able to bring their whole selves to work,” they’ve said.

Marketing and Branding

The company’s Bridge to Possible campaign goes beyond highlighting tech—it positions Cisco as a global problem solver. They frame technology as the answer to big issues like climate change and social inequality.

As one analyst said, “The ‘Bridge to Possible’ campaign isn’t just about technology; it’s about using innovation to solve the world’s biggest problems, from social inequality to climate change, and reinforcing Cisco’s position as a brand that stands for something greater than just business.”​

Conclusion

There’s no question—Cisco Systems is a woke brand through and through. From hefty financial commitments to progressive causes, unwavering support for LGBTQ+ rights, and mandatory bias training, Cisco’s corporate culture reflects a deep commitment to social justice. But this commitment comes with trade-offs, particularly for those who value meritocracy, free speech, and a workplace where differing viewpoints are truly respected. Cisco may be winning accolades for its woke policies, but in doing so, it risks alienating conservative consumers and employees.