Centene is dedicated to enhancing people’s health by offering quality healthcare access and innovative programs. With nearly 27.5 million managed care members, they serve 1 in 15 individuals nationwide and prioritize diversity, equity, and inclusion in their mission. They collaborate to remove health barriers and provide personalized care.

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Updated 4 months ago

How woke is Centene?

Introduction

Having worked tirelessly for 40 years to increase access to affordable, high-quality healthcare for those who need it most, Centene Corporation is best known for its role as a major player in the healthcare industry.

But Centene’s involvement in the woke agenda is raising eyebrows. As someone who watches how brands align with progressive causes, I deeply explored Centene’s practices, policies, and contributions. Let’s unpack what makes Centene one of today’s “woke” brands.

Financial Contributions to Progressive Causes

Centene’s wallet leans left. A quick look at OpenSecrets tells us that this healthcare heavyweight has contributed over $6.6 million during the 2020 election cycle, and guess what? Most of those dollars went straight into the pockets of Democratic candidates and progressive initiatives. And they’re on track to do it again in the 2023-2024 cycle.

Prioritization of DEI Policies

Their 2023 Sustainability and DEI Report boldly states, “We are committed to fostering a diverse workforce that reflects the communities we serve, to ensure that at least 50% of our senior leadership roles are filled by women and people of color by 2025.” On their DEI webpage, they double down: “Our DEI strategy is not about treating everyone the same, but about creating opportunities and eliminating barriers for underrepresented groups to achieve success.”

It’s like they’re saying, “Look, we’re diverse!” rather than valuing the merit and skills that people bring to the table. 

Mandatory Training Sessions

Although there is no information about Centene enforcing mandatory training sessions for its employees, their 2023 Sustainability and DEI Report shows their dedication to diversity, equity, and inclusion to foster a culture of understanding and respect.

Support for LGBTQ+ Initiatives

A headline for Centene is their support for the LGBTQ+ community. Their DEI Annual Report proudly states: “Centene is committed to creating an inclusive environment where LGBTQ+ employees feel valued, seen, and supported.” 

As a symbol of their hard work and dedication, they’ve earned high marks on the Human Rights Campaign’s Corporate Equality Index. While their efforts are commendable, it’s one thing to create an environment of respect, but it’s another to wear it as a badge to gain external validation.

Marketing and Branding

A good part of Centene’s marketing strategy can be seen in its Responsible Sales & Marketing Code. According to the code, Centene aims to represent its diverse communities through its marketing and communications, avoiding stereotypes and promoting messages that align with its values of equity and inclusion.

Conclusion

Centene Corporation has shown interest in progressive policies and is backing up its interest with actions. Centene seems committed to the wake culture, from hefty political donations to progressive causes to DEI-driven policies and marketing strategies. Whether you see that as a bold step forward or a misguided attempt at virtue signaling, one thing’s for sure: they’re not sitting on the fence.

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