Is Brave Hill Publications-The Wonderful Wandering Wagon Woke?

Company Overview

Brave Hill Publications is a small, family-run publishing house best known for The Wonderful Wandering Wagon, a middle-grade fantasy chapter book series written by husband-and-wife team Joe and Jen Roberson. The story follows four siblings on a journey home to their parents with their grandfather's cat, and the books have found a devoted audience among homeschooling and faith-centered families. This is not a corporate media conglomerate chasing the latest cultural fad. It is a mom-and-dad operation producing wholesome, character-building stories the old-fashioned way.

What sets Brave Hill apart is its deliberate focus on virtue. The books are marketed as "living books" designed to teach children about money, stewardship, entrepreneurship, and small-business grit alongside a good adventure. The publisher has even released dyslexia-friendly editions, activity books, and audiobooks, going out of its way to make reading accessible to every kid at the kitchen table. It is exactly the kind of independent, values-first storyteller that parents have been begging for while mainstream children's publishing races to inject ideology into picture books.

ESG & Sustainability

Brave Hill Publications is a privately held small business with no ESG (Environmental, Social, and Governance) framework, no sustainability report, and no corporate social-responsibility department. And frankly, that is a good thing. ESG scoring is the mechanism large corporations use to signal allegiance to activist investors and progressive pressure groups, and a family publisher printing chapter books has no business bending the knee to BlackRock-style scorecards.

The company's "environmental" footprint is books that get read, re-read, and handed down to younger siblings. Its "social governance" is a husband and wife answering their own emails. There is no evidence whatsoever that Brave Hill has adopted any of the political ESG commitments that have turned so many larger companies into vehicles for causes their customers never asked them to champion.

DEI Programs

There is no record of Brave Hill Publications operating any Diversity, Equity, and Inclusion (DEI) program, quota system, or "diverse hiring" mandate. As a small family enterprise, its "team" is the family itself. That means no DEI officers, no mandatory bias training, and no ideological litmus tests dictating which stories get told.

This matters because the children's book industry has become one of the most aggressively politicized corners of publishing, with major houses openly reshaping catalogs around identity categories rather than storytelling quality. Brave Hill's approach is refreshingly simple: write good stories that teach good values. Parents worried about smuggled-in ideology can breathe easy here.

LGBTQ+ Advocacy

Brave Hill Publications has no Human Rights Campaign Corporate Equality Index (HRC CEI) score, which is unsurprising, the HRC rates large public employers, not family publishers. There is no evidence of Pride Month campaigns, gender-ideology content, or LGBTQ+ activism in the company's marketing or its books. The Wandering Wagon series is squarely aimed at families who want age-appropriate adventure stories rooted in traditional, faith-friendly values, not the sexualized or identity-focused content that has provoked so many parents to pull their kids from mainstream reading lists.

For families who have grown wary of what publishers now consider "middle grade" appropriate, Brave Hill represents a trustworthy alternative that keeps grown-up culture wars out of children's literature.

Political Activity

As a small private company, Brave Hill Publications has no political action committee, no recorded corporate political contributions, and no lobbying presence. The Robersons are storytellers, not political operators. Whatever their personal convictions, the company channels its energy into books rather than partisan donations, activist coalitions, or corporate political statements. There is no evidence the business has used its platform to push any political agenda on its young readers or their parents.

Consumer Impact

For values-based shoppers, Brave Hill Publications is close to an ideal find: a small, faith-friendly, family-run publisher producing wholesome, virtue-driven stories with zero evidence of ESG capture, DEI ideology, or political activism. Buying its books does not fund causes that work against your family's values, it directly supports an independent American family doing honest creative work.

• Family-run and independent — your dollars support a mom-and-dad business, not an activist conglomerate.
• Virtue-forward content — stories that teach stewardship, entrepreneurship, and character.
• No ideological baggage — no DEI mandates, no Pride campaigns, no gender content, no ESG scorecards.
• Accessibility-minded — dyslexia-friendly editions and audiobooks make reading easier for every child.

If you are building a home library you can actually trust, Brave Hill Publications earns a confident recommendation. It is precisely the kind of small, principled American business that deserves conservative families' support.