Is Boomerang Books - Orem Woke?

Company Overview

Boomerang Books in Orem is a local, independently operated bookstore — the kind of small-town shop where used and new titles change hands, regulars chat with the staff, and the community comes in to browse the shelves. As a neighborhood bookseller rooted in Orem, Utah, it is a far cry from the multinational retail chains and publishing conglomerates that dominate the book business. It is a Main Street small business, owned and run locally, serving readers in its own community rather than answering to a corporate headquarters in a distant city.

Who They Are

Independent bookstores like Boomerang Books are owner-operated enterprises that live or die on local customer goodwill. There is no corporate parent, no shareholder activism, and no national marketing department setting the agenda. The shop's priorities are simple: a good selection, fair prices, and the kind of personal service that keeps neighbors coming back.

ESG & Sustainability

As a small, privately owned bookstore, Boomerang Books does not publish an ESG report, set net-zero targets, or build its identity around environmental-social-governance branding. By its very nature, a used-and-new bookstore is a model of practical, unpretentious sustainability — giving books a second life and keeping them in circulation — without any corporate virtue signaling attached. The focus here is on running a good local shop, not on issuing sustainability press releases.

DEI Programs

We found no evidence that Boomerang Books operates a corporate Diversity, Equity, and Inclusion program, imposes hiring quotas, or mandates DEI training. As a small local business, it hires the people it needs to run the store and welcomes every customer who walks through the door. There is no corporate DEI bureaucracy here — just a neighborhood bookshop serving its community.

LGBTQ+ Advocacy

Boomerang Books does not appear on the Human Rights Campaign Corporate Equality Index — a benchmark designed for large corporations, not independent local shops — and we found no record of company-sponsored Pride campaigns or activist partnerships. As a small bookstore, it keeps its focus on serving readers rather than on social-cause marketing.

Political Activity

We found no evidence of corporate PAC spending, partisan lobbying, or institutional donations to left-leaning advocacy organizations by Boomerang Books. As a locally owned small business, it has neither the structure nor the inclination of a large corporation to funnel money into national political causes. Your dollars stay in the local economy rather than flowing to a distant corporate political fund.

Consumer Impact

For the values-based shopper, supporting a store like Boomerang Books is exactly the kind of choice Buy Woke Free encourages. Here is why it earns a "Woke Free" rating:

• A locally owned, independent small business — not a national chain
• No corporate DEI quota system or identity-based programming
• No HRC Corporate Equality Index entry, Pride campaigns, or activist partnerships
• No ESG grandstanding — just a practical, community-focused bookshop
• No evidence of left-leaning corporate political spending

When you buy from a local, independent business like Boomerang Books, your money supports a real person in your own community rather than a faceless conglomerate with a national political agenda. For conservative and freedom-minded consumers who want to keep their spending close to home and free of corporate culture-war entanglements, this neighborhood bookstore is a comfortable, values-aligned choice.