How woke is AT&T ?

Introduction

AT&T is a household name in telecommunications, but there’s a lot more to this brand than just phone lines and internet services. AT&T has quietly, yet firmly, established itself as a champion of progressive ideologies. From their political contributions to the way they manage their workforce and marketing, they’re not shy about showcasing their woke credentials. Let’s peel back the layers and discover how AT&T stacks on the woke-o-meter.

Financial Contributions to Progressive Causes

AT&T has been opening its wallet to fund Democratic candidates and progressive causes for years. They’ve donated substantial sums to Democratic candidates and progressive initiatives, demonstrating the brand’s active involvement in shaping policies that align with social justice and environmental activism.

Their sustainability report states their commitment to supporting equitable access, promoting climate action, and ensuring diversity across our operations

Prioritization of DEI Policies

Their DEI report displays their support: “Our organization is dedicated to creating a workforce that reflects the diverse communities we serve. We prioritize representation across race, gender, and other identity markers.” They’ve made it clear that identity comes first, even before qualifications. CEO John Stankey also reinforced that DEI is a guiding principle in everything they do. 

Mandatory Training Sessions

Although there are no explicitly stated concrete details about AT&T’s mandatory training sessions on unconscious bias, privilege, and systemic racism, the brand’s strong DEI stance suggests these sessions are part of reinforcing its woke identity. 

Support for LGBTQ+ Initiatives

AT&T fully supports LGBTQ+ initiatives. Their “Turn Up the Love” campaign also cooperated with their partnership with The Trevor Project to provide critical mental health resources and support for LGBTQ+ youth. 

But AT&T doesn’t stop there. They’ve been named a “Best Place to Work for LGBTQ+ and Gender Equality,” and they couldn’t be prouder: “We’re honored to be recognized for our efforts to foster an inclusive culture where everyone feels they belong.” 

Marketing and Branding

You know how they say “The medium is the message”? Big Marketing’s analysis mentions, “AT&T’s campaigns have evolved to reflect its commitment to diversity and inclusion, showcasing a range of voices and experiences in their advertising.” 

Their involvement in the Cannes Lions International Festival of Creativity is a fancy way of saying, “Look at us! We’re trendy, inclusive, and woke.” 

Conclusion

AT&T has embraced the woke agenda. From where they put their money to how they treat their employees and the way they market themselves, AT&T makes no bones about where they stand. If you’re looking for a brand that’s woke and proud, AT&T is your go-to. But you might want to keep looking if you prefer companies that stick to merit, free speech, or traditional values.