How woke is Astraea Gin?

Introduction

A woman-owned distillery in Woodinville, Washington, Astraea Gin produces award-winning, organic gins inspired by the Pacific Northwest. Known for its premium quality and unique flavors, Astraea Gin, also stands out as a highly progressive brand committed to social justice and diversity. 

This review delves into the various aspects of Astraea Gin’s policies and practices, examining their contributions to progressive causes, DEI policies, mandatory training sessions, support for LGBTQ+ initiatives, marketing strategies, and more. Our goal is to understand how deeply these values are embedded in the brand’s ethos and operations.

Financial Contributions to Progressive Causes

When it comes to significant financial contributions to progressive causes, Astraea Gin notably supports the Astraea Lesbian Foundation for Justice, which focuses on advancing LGBTQI+ human rights around the globe. This foundation works towards empowering women and other marginalized communities.

By supporting such a foundation, Astraea Gin illustrates their strong commitment to social justice, this may, in turn, divert resources away from other important causes and needs, potentially marginalizing individuals and groups not covered by these initiatives.

Prioritization of DEI Policies

Astraea Gin places a high priority on Diversity, Equity, and Inclusion (DEI) policies. The company emphasizes their dedication by celebrating events like Seattle Pride. 

Celebrating such events and fostering an inclusive environment indicates that they actively integrate these values into their corporate culture.

They also ensure that their hiring practices reflect these values, aiming for a workforce that is as diverse as their consumer base. However, prioritizing DEI policies over merit could potentially result in hiring quotas that favor identity over qualifications, possibly leading to perceptions of unfairness among those who feel overlooked due to these policies.

Mandatory Training Sessions

Astraea Gin’s active involvement in inclusive practices suggests that they likely incorporate training and awareness programs to support their DEI initiatives. Training on topics like unconscious bias and critical race theory would be consistent with their visible commitment to social justice.

Support for LGBTQ+ Initiatives

Being a frontline supporter of LGBTQ+ initiatives, Astraea Gin has partnered with multiple organizations to promote these rights and visibility. 

Their participation in Pride Month celebrations and consistent support for these initiatives underscores their commitment to advocating for the visibility of these communities, aligning their brand with progressive social values.

Marketing and Branding

Astraea Gin has made it clear that their marketing and branding efforts are deeply rooted in their commitment to social justice and environmental sustainability, showcasing their dedication to these critical issues.

This marketing strategy heavily features messages supporting social justice and climate change activism which emphasizes their commitment to sustainability and inclusivity. 

Conclusion

Astraea Gin exemplifies a brand deeply embedded in progressive values and social justice  consistently demonstrates its commitment to these causes.

These efforts reinforce their stance in making Astraea Gin a notable example of a woke brand. However, it is important to consider the potential adverse effects these policies might have on individuals who do not fall into the supported categories, as these can lead to feelings of exclusion or unfairness.