How woke is Abbott?

Introduction

Abbott Laboratories is a big name in healthcare, but it’s also making waves in the world of progressive agendas. From contributions to social causes to a strong emphasis on diversity and inclusion, this review explores just how “woke” Abbott has become. Let’s dig into what that means for this major healthcare brand.

Financial Contributions to Progressive Causes

Abbott’s commitment to giving back is nothing new, but they’re not just stopping at healthcare. Through the Abbott Fund, they’re making major donations to health and community initiatives worldwide. As they put it, they aim to “support health and community initiatives globally.” 

On top of that, Open Secrets shows they’re engaging in political donations that often intersect with social justice and healthcare causes. It’s a clear signal that Abbott isn’t afraid to put its money behind its values—but it’s not without controversy.

Their political donations have raised eyebrows, with some contributions leaning toward figures that can seem contradictory to the progressive causes they’re funding elsewhere. It’s a classic case of trying to keep everyone happy, straddling both sides of the aisle for influence. This approach works for some, but it may be hard to reconcile for those watching their political choices closely.

Prioritization of DEI Policies

Abbott’s DEI (Diversity, Equity, and Inclusion) policies are center stage in its operations. The company proudly states in its 2022 DEI Report that “DEI is not just a strategy but a commitment embedded in Abbott’s culture.” This sounds impressive on paper, and they’ve invested in fostering an inclusive environment meant to bring out the best in their workforce. 

Abbott frames DEI as a driving force for creativity and collaboration, which they say fuels their innovation. However, there’s always the other side of the coin. Critics argue that prioritizing DEI so heavily can mean a shift from merit-based advancement, with diversity quotas often taking precedence over pure qualifications. For some, this raises the question: where does performance end and DEI-driven policies begin?

Mandatory Training Sessions

While Abbott’s DEI commitment is clear, they’re surprisingly quiet about mandatory unconscious bias or critical race theory training sessions. In today’s climate, most “woke” companies would consider these sessions essential for maintaining an inclusive workplace. Industry trends suggest that “unconscious bias training is becoming a standard for organizations committed to DEI.” 

Support for LGBTQ+ Initiatives

Abbott proudly showcases its support for the LGBTQ+ community, especially around Pride Month. Their 2022 DEI Report highlights Abbott’s participation in LGBTQ+ programs, noting, “Abbott actively celebrates LGBTQ+ inclusion through internal programs and public participation in events like Pride Month.” 

They’ve even taken to social media platforms like LinkedIn and Instagram to promote their support, posting clarifications of their stand.

To some, this can feel like a breath of fresh air from a traditionally buttoned-up brand, but others might wonder if Abbott’s support is more about public relations than genuine commitment. Abbott is an LGBTQ+ ally, a choice that undoubtedly aligns them with today’s social movements.

Marketing and Branding

Abbott’s marketing strategy sells more than healthcare—it sells a sense of community and social responsibility. It integrates themes of community and diversity, presenting the brand as an ally to underrepresented groups. This approach resonates with modern consumers who value brands that stand for more than just profits.

But not everyone is buying it. Leaning heavily into socially responsible branding can seem like a tactic to court today’s values-driven consumers, and some may see it as more performative than genuine. As Pitchgrade points out, “social responsibility in marketing is seen as a crucial component to resonate with modern consumers,” but it can sometimes go overboard, feeling forced or even divisive to some audiences​.

Conclusion

Abbott Laboratories has many of the hallmarks of a “woke” company. With clear investments in DEI, significant financial backing for progressive and social causes, and strong public support for LGBTQ+ rights, Abbott aligns itself with modern social values. But it’s not a flawless alignment. 

Gaps in details about their training programs and the occasional criticism of their DEI practices show a lot of balancing at play, even in their progressive push. Abbott’s approach is a mix: progressive enough to be seen as an ally but measured enough to avoid alienating a broader consumer base.