5,378 likes, and the post never said why
On Oct 5, @RubinReport posted two lines that did a lot of work: boycott @united immediately, and find other ways to get to New Jersey. The card on Buy Woke Free's Boycott Tracker screen reads 171 replies, 1,337 reposts, 5,378 likes, and 70.7K views. That is the named-brand like magnet in this capture. It is also a post with a hole in the middle.
The hole is the cause. The text names New Jersey. It does not say what happened there. No policy. No strike. No onboard incident. No DEI memo. If those facts exist, they are not on this card, and this article will not invent them to make the boycott call feel finished. A command is not a receipt.
Boycott Tracker as a tab is running 216.3K posts over seven days. That number is the tab. It is not a United total, and it is not a daily count pulled off a chart axis. Quote the card in front of you. Leave yesterday's view counts in yesterday's brief.
The score we will not print
United Airlines sits in the BuyWokeFree database. The public brand page is not live. The written review on the row is still a placeholder. A draft figure exists in the back office. Printing it would dress up an unfinished file as a published score, which is how a shopping site turns into a rumor mill. We will not print it.
There is a second trap on the same screen. Another card shows 79 likes. That 79 belongs to a Starbucks resolution post, not to an airline score. Do not swap them. If you came here to copy a United number into a tweet, the honest line is shorter: the file is not published.
What the airline file does publish
The Non-Woke Air Transportation Brands page is where a boycott call has to go if it wants a score. Four household names on that map are published. None of them is a woke-free survivor. That is the useful fact. A viral order to ditch one carrier does not create a clean alternative by itself.
Southwest Airlines scores 100, extremely_woke. The written review is not vague. It says the carrier maxes the dimensions we track: an ESG and CSR One Report, DEIB programs, official LGBTQ+ community sponsorship, a perfect HRC Corporate Equality Index score for nine-plus years, political spending, and a CEO on record defending DEI. That 100 is a published file, not a mood.
Alaska Airlines scores 90, extremely_woke. The page cites an official-airline role at Seattle Pride, a Pride plane, Pride sponsorships in seven or more cities, perfect HRC CEI scores, DEI hiring goals, and CEO Action pledge membership. That is the receipt on the page.
American Airlines Group is published at 71, extremely_woke. The number is on the site. The written review is still a placeholder, so this piece will not invent a six-criteria breakdown to fill the gap. Open the page for the score. A blank paragraph is not a license to freelance the indictment.
Delta Airlines scores 52, woke. The file cites a $1 billion carbon-neutrality commitment, a DEI structure with a chief diversity officer and identity-based resource groups, a high HRC CEI mark, and a CEO who publicly opposed Georgia's election-integrity law in 2021. Fifty-two is the low end of this four-name ladder. It is not a pass. Woke is still the label on the row.
Put the four next to the United card and the shopping problem gets plain. Southwest 100, Alaska 90, American 71, Delta 52. The carrier people are being told to drop does not have a live page. The carriers with live pages are not hiding low scores. If you want an airline number you can cite, cite one of those four and link the page. Do not cite a draft.
The boycott card that actually states a cause
The screen does have a boycott card with a stated reason, and it is not an airline. On Oct 2, @6abc posted that Philadelphia City Council passed a resolution calling for a Starbucks boycott. That sentence is the whole card. Engagement: 52 replies, 19 reposts, 79 likes, 58.5K views.
Read the 79 as likes. Starbucks publishes at 100, extremely_woke. The review cites perfect HRC scores for 12 years, extensive LGBTQ+ advocacy, DEI hiring practices the file describes as quotas, and left-leaning political contributions. The city-council card does not say union. It does not say Philadelphia was the first U.S. city to pass something like this. It does not mention a makeup-and-lattes walkout. A different post about makeup and lattes never names Starbucks. Stapling those two cards together is how a receipt becomes a rumor.
The math on the two cards is the opposite of what a lazy headline wants. Starbucks: 58.5K views, 79 likes, a cause you can quote in one sentence, a published score of 100. United: 70.7K views, 5,378 likes, New Jersey named, cause absent, score unpublished. Views without likes is a news link. Likes without a cause is a command. Neither one replaces the file.
If the decision in front of you is coffee
A city resolution is not a roast. If the Starbucks card is the one that actually changes what you buy this week, the Non-Woke Coffee Brands category has published exits with low scores.
Based Mode Coffee scores 3, not_woke. The file describes an American roaster with no corporate DEI, no ESG reporting, no HRC participation, and no Pride campaigns. Promised Grounds scores 4, not_woke. The file describes a Texas, faith-driven roaster whose page shows no DEI program and no LGBTQ+ advocacy in the record we track. Those are shopping links. They are not a claim that a council vote moved the coffee market, and they are not a United alternative. Different shelf.
Quote the likes. Leave the blank alone.
Use 5,378 if you are describing the United card. Use 1,337 if you are describing the reposts. Use 70.7K if you are describing the views. Attribute the boycott order to the post that wrote it. Stop there.
Do not add a trigger the text did not give you. Do not print an unpublished United score. Do not move the Starbucks 79 likes onto an airline. Do not treat Boycott Tracker's 216.3K seven-day volume as proof that a specific carrier lost customers. The pages you can hand someone are Southwest at 100, Alaska at 90, American at 71, Delta at 52, and Starbucks at 100. The coffee exits, if that is the cart you are actually pushing, are Based Mode Coffee at 3 and Promised Grounds at 4.
A boycott order with no reason is a post. A score with a live page is a file. This week the likes gathered on the post. The file on United is still blank. Shop from the pages that loaded.