Is the NFL woke?
Monday's view king is a ranking with a hole in it. On October 22, @Brian_Peotter lined up all 32 teams, called the list "based to woke," and asked which teams are worth supporting. The post shows 178 replies, 43 reposts, 1,846 likes, and 1.2 million views. No club is named. A list that refuses to pick a franchise can still own the morning. It is not a boycott, and it does not move a score.
The NFL already has a published number: 55, woke. Inspire Change social-justice giving had passed $460 million by late 2025. GLAAD's Night of Pride was back for Super Bowl LIX. Gridiron PAC money leaned 55 to 58 percent Democratic in the 2024 cycle. The same row records the pullback. The league ended its minority-coach mandate ahead of the 2025 season, and it softened Rooney Rule language in 2026 after a Florida attorney general subpoena. Fifty-five is what both of those facts produce. A million views do not add a point.
A reply that names a team is naming something this post did not. Players are not the target. The league's programs are. A scored shelf starts at Non-Woke Sports and Recreation Brands.
The louder post is not the receipt
The company on the timeline is Electronic Arts. The post with the most views is not the news post. On October 22, Libs of TikTok said a studio shut down and added a culture claim. That post is 779 replies, 1,732 reposts, 26.4K likes, and 957.5K views. The shutdown line and the culture wording are that account's. They get attributed. They do not get adopted.
IGN is the receipt. On October 23 the outlet reported that fans want every EA product boycotted, that BioWare is closing, and that the next Mass Effect is canceled. That post reads 1,373 replies, 1,525 reposts, 11.6K likes, and 339.9K views. IGN posted the same claim again on October 26: 115 replies, 142 reposts, 1,218 likes, and 44.5K views. Same claim. Separate post. Adding the two view counts would invent a third number. Nothing in either post states a dollar loss for BioWare or EA. A loss total pasted on later is not from these posts.
Two accounts dispute the line that "woke killed it." @CorbynRed is at 8,614 views. @MiaMersion is at 15K views, and the sentence cuts off at "live service,". A clipped reply is not a counter-audit. This article will not finish it, and it will not pick a side. The parent company already has a number.
Electronic Arts scores 80. Extremely woke. Published. The 2026 Human Rights Campaign Corporate Equality Index gave EA a perfect 100 and the Equality 100 Award. EA stayed in the index while Fortune 500 participation collapsed 65 percent. The Sims still ships Pride content. Apex Legends still carries an LGBTQ+ roster. DEI wording has been scrubbed from the annual filings and the Impact Report since May 2024. The DEI Council and seven employee groups, including PRIDE, are still there. BioWare is not its own row. The studio is named in the IGN post. Print 80, the parent score. There is no BioWare number to invent. Scored alternatives sit under Non-Woke Video Games Brands.
The WNBA posts do not share a cause
The WNBA pile-on looks like one story until you read the posts. It is three. On October 22, @EricLDaugh called for a national boycott tied to an anthem walkout: 908 replies, 4,852 reposts, 20K likes, 226.6K views. His comparison to the NFL cuts off mid-sentence. It stays cut off. The same day, @GuntherEagleman wrote "Time for Americans to boycott the WNBA" and stated no cause: 1,097 replies, 931 reposts, 7,323 likes, 78K views. That post does not say anthem. Borrowing the walkout from the louder post would describe a different tweet than the one that drew 7,323 likes. @MelissaRedpill repeats the anthem claim at 33 replies, 219 reposts, 760 likes, and 8,091 views. It stays its own post.
No team is named in these posts. Players are not the punchline. A one-line boycott with no cause can still clear 7,000 likes. Likes do not fill in the motive.
The published score is 45, woke. Print 45 because the posts were not mashed together. The score row, not Monday's timeline, carries the older receipts: first U.S. pro league with a league-wide Pride platform, in 2014; a Social Justice Council; 2025 Commissioner's Cup giving to the ACLU and allied groups; Fever players headlining an abortion-rights PAC fundraiser in August 2025. The row does not show the DEI rollback other companies spent 2025 announcing. Forty-five sits between an 80 and a clean pass. That is the range the file supports.
Big numbers that are not brands
Some of the largest counts are not brands. @theblaze posted an Obama clip and the phrase "woke police" on October 24: 1,124 replies, 162 reposts, 727 likes, 847.4K views. No company under that clip. @HeidiBachram's Waitrose post is a Brighton shopper's account of Israeli goods. She wrote that she bought "LOADS." 1,435 replies, 2,598 reposts, 20.4K likes, 532.5K views. That boycott is Israeli goods, not Waitrose, and Waitrose is not in the database. @Neccccy's Wetherspoons post is only "BOYCOTT WETHERSPOONS" and "NOT ALLOWED IN WITH A POPPY ON": 328 replies, 992 reposts, 3,402 likes, 185.1K views. Not in the file. @MAGAVoice's NBA boycott post is 288 replies, 1,212 reposts, 5,298 likes, and 62.2K views. The career-ending line is the poster's. The NBA is not a published row.
Volume, so the view counts have a denominator. Over seven days, Woke Pulse ran 1 million posts. DEI Watch ran 654.4K, and that tab is not a clean read of corporate DEI. Boycott Tracker ran 211.6K. Go Woke Go Broke ran 28.5K. Woke Brands Talk ran 8,510. The pulse chart skips a labeled October 25. A missing bar is not a zero, and it is not a guess.
What you can quote
- NFL, 55, woke, published. All 32 teams ranked. No team named. 1.2 million views, 1,846 likes. Not a boycott.
- Electronic Arts, 80, extremely woke, published. IGN on October 23 is the receipt: 339.9K views, 11.6K likes. The October 26 repeat stays at 44.5K. BioWare has no separate score.
- WNBA, 45, woke, published. Anthem cause on the 226.6K post. No cause on the 78K post.
If you want the shelf instead of the clip, the scored pages are Non-Woke Entertainment Brands and Non-Woke Gaming and Interactive Entertainment Brands.
A ranking with no name on it took the morning. The 957.5K post is louder than the 339.9K post. The quieter one states the closure, the cancellation, and a fan call to boycott the EA catalog. The parent company was already an 80. The league at the top of the timeline was already a 55.