This morning's Radar pull looks like a shopping story until you count the posts that actually name a company. The one that traveled was a claim about Google. @libsoftiktok, September 24, said Google's AI Mode calls Grok the least woke platform. Radar counted 74 replies, 355 reposts, 2,697 likes, and 120.6K views. Those figures belong to the post. We did not re-run the prompt. A screenshot is not a lab result, and it does not move a score.
Google is not a row in the database. The parent is Alphabet Inc., published at 80, extremely woke. If you typed "is Google woke," that card is the number we will stand behind. The viral line does not mint a second score, and it does not belong on a product page called Google.
What the published Alphabet card records
The published profile is specific enough to quote, and it should be read as the card, not as a deposition taken this morning. The summary lists extensive ESG reporting, former DEI programs described as scaling back, $4 million in LGBTQ+ support, perfect Corporate Equality Index scores, and $20.6 million in political contributions with 80 percent going to Democrats.
The longer writeup on that same card goes further. It records Pride parade sponsorships back to 2007, LGBTQ-friendly and Transgender Safe Space labels on Maps, and a DEI apparatus that, on the card's account, ran until early 2025. The card says Google then eliminated diversity hiring goals and dropped 50-plus DEI organizations from its funding lists after pressure from the Trump administration. It also records $20.6 million in the 2024 cycle, 80.4 percent to Democratic candidates and committees, and $14.8 million in lobbying that year. A 2025 change in hiring targets is already inside the 80. It did not move Alphabet into the woke-free pile. A chatbot calling some other product least woke does not move it either.
If you want the aisle instead of the quote tweet, start with Non-Woke Artificial Intelligence and Machine Learning Brands and Non-Woke Technology Brands. Alphabet is mapped to both. Those pages exist so a score can be opened.
A UN list named Motorola. That is not a new confession.
The other company receipt in today's pull is easier to overread. @CraigMokhiber, September 25, posted a UN company list and named Airbnb, Booking.com, Expedia, Motorola, and TripAdvisor, plus 209 other companies. Radar counted 39 replies, 1,713 reposts, 2,342 likes, and 47.5K views. Advocacy list. Not an earnings miss, and not a company at a microphone owning the charge.
Motorola is the name on that list with a published card: 65, woke. Quote the score. Do not dress the mention up as a fresh corporate act.
There is a naming problem worth saying out loud. The published profile's source links point at Motorola Solutions paperwork, not a phone-brand press release: a 2023 DEI report hosted on motorolasolutions.com, and the Human Rights Campaign buyers-guide page for Motorola Solutions. The writeup cites the Motorola Solutions Foundation's grants for diversity in STEM, including a partnership with the Illinois Institute of Technology, and says OpenSecrets shows substantial political contributions to progressive candidates. It does not print a dollar figure, so this post will not invent one. The same writeup says there is no specific evidence of mandatory training on social-activism topics. Card tags include CEI, CEO Action, DEI, ESG, OpenSecrets, and Pride sponsor. That stack is why the published score is 65. A Saturday list post did not create it.
If you buy radios, phones, or network gear and want the category instead of the headline, use Non-Woke Telecommunication Brands and Non-Woke Telecommunications Equipment Manufacturers. Motorola is on both maps.
Names we will not score to fill the list
Booking.com, Expedia, and TripAdvisor were in the same post. They are not in the database. No stand-in score, and no substitute invented so the list feels complete.
Reebok had its own boycott post the same cycle, 4,766 likes and 64.3K views, over a sponsorship of the Israeli football team. No unit-sales figure in the post. Reebok is not in the database either. A handle is not a row.
Airbnb was named on the UN list too. A review file exists. It is not a published card, so an unpublished number will not be quoted here as if you can open it on the site this morning. For travel bookings, the live list is Non-Woke Online Travel Agency Brands. Until a card is published, a list mention is just a list mention.
The posts with more views are not brands
None of those company posts were the biggest item in the pull. The hottest was a one-sentence Polymarket item from September 22, Kamala Harris and the line "DEI is under attack." Radar counted 1,289 replies, 177 reposts, 3,427 likes, and 1.5 million views. DEI Watch's 7-day volume sat at 597.7K posts. Political heat. Not a store you can leave.
Next was @AAGDhillon on September 24, a Justice Department civil-rights pitch to end DEI, clean voter rolls, and prosecute religious discrimination: 201 replies, 678 reposts, 2,860 likes, 388.7K views. Policy, not a brand. Then @EricLDaugh on a nearly $1 billion pocket rescission, his wording, of spending he said does not benefit American citizens: 231 replies, 2,851 reposts, 10.3K likes, 169.7K views on Woke Pulse and 169.8K on the same post inside DEI Watch. Appropriations language. Not a receipt you can take to a checkout line.
The press-pool fight, September 24, drew 1,196 replies, 1,328 reposts, 5,317 likes, and 126.3K views, and it named ABC, CBS, NBC, CNN, and Fox News. A companion post of Vance mocking the CNN and Politico boycott, September 22, drew 135 replies, 2,028 reposts, 13.2K likes, and 123.5K views. None of those outlets are in the database. Media arguing with media is not a cart.
Radar's 7-day volumes show why the political posts drown the company posts: Woke Pulse 928.6K, DEI Watch 597.7K, Boycott Tracker 449.5K, Go Woke Go Broke 12.3K, Woke Brands Talk 4,940. A crowd is not a score. A score is a published row with a number you can check.
Open the card, not the quote tweet
Use the 120.6K-view claim as a reason to open Alphabet Inc. and read 80. Use the UN list as a reason to open Motorola and read 65. Leave Booking.com, Expedia, TripAdvisor, Reebok, and the unpublished Airbnb file alone until they have live cards. Leave the 1.5 million-view DEI line in the politics pile, where it belongs. A post can travel. The score does not move because the post traveled.