Boycott Tracker's biggest card today is not a company. It is a country.
An Oct 4 post from @HedyFry is sitting at 2,295 replies, 241 reposts, 1,299 likes, and 446.4K views. She claims 71 percent of Canadians have boycotted American products and travel for more than six months. That percentage is her line. We did not verify it, and it should not steer a cart. The view count is the receipt. It is the largest on-mission number on this Boycott Tracker capture, and the one most likely to get repeated as if a pollster signed it.
The cart question is smaller than the view count. Which U.S. brand on the same screen has a published score, and did the engagement match the outrage?
Starbucks got the views. It did not get the likes.
The named coffee card is a Forbes post from Oct 2. Philadelphia's city council backed a union boycott of Starbucks. The card shows 6 replies, 6 reposts, 29 likes, and 58.8K views. The headline moved. The likes barely did.
A separate Oct 5 post about makeup and lattes — 1,481 replies, 488 reposts, 2,595 likes, 53.8K views — never names Starbucks. Leave it off this card. City-news boycott posts often travel on views and die on likes. This one fits that pattern. It is not a new score.
On the published file, Starbucks is 100, extremely woke. The summary cites perfect HRC marks across 12 years, heavy LGBTQ advocacy, DEI hiring quotas, and left-leaning political giving. Twenty-nine likes do not lower a score that is already at the ceiling. Views without likes are a format. The shopping number is the 100.
If the question is where else to buy coffee, start with Non-Woke Retail Coffee Chains and Cafes Brands, then the wider Non-Woke Food and Beverage Brands list. A council resolution is a news blip. The score is what you take to the store.
The NFL question pulled 1,781 replies
A different format won a different metric. An Oct 4 post from @03MarineGrunt is an "am I the only one" boycott question aimed at the NFL. The card: 1,781 replies, 203 reposts, 3,066 likes, 44.2K views. A question pulls replies. It is not a head count of canceled Sundays.
The published score is 55, and the label is woke, not extremely woke. Inspire Change social-justice giving passed $460 million by late 2025. GLAAD's Night of Pride was still on the card at Super Bowl LIX. Gridiron PAC money leaned 55 to 58 percent Democratic in 2024. The same summary notes the league ended its minority-coach mandate ahead of 2025 and softened Rooney Rule language in 2026 under a Florida attorney general subpoena. That mix is why the number sits in the middle. Quote the replies as replies. Do not quote them as a new grade.
Gears of War is a fight. Microsoft is the scored parent.
The second-biggest on-mission view count is not a boycott. An Oct 5 post from @CrReaM defending Gears of War: E-Day sits at 1,295 replies, 204 reposts, 2,826 likes, and 193.7K views. The post argues for the game — a female captain, pride flags in the complaint, a defense rather than a eulogy. A gaming argument can out-view the brand cards on the boycott tab. This one did. The post defends the game. It is not a boycott, and it is not a sales loss.
Gears of War is not its own row. The game does not get shopped here as if the title were the company. The parent on the file is Microsoft, published at 100, extremely woke. The file scores Microsoft 100 on all six dimensions: sustainability reports, a Global D&I division, Pride campaigns, a perfect CEI mark, political spending above $25 million, and CEO Action signatory status. That is a company score. It does not turn a defense post into a sales obituary, and it does not turn the game into a Microsoft product page. For the tech shelf, not the argument, use Non-Woke Technology Brands.
Three cards that do not get a live number
Nickelodeon drew the reposts. An Oct 5 post from @libsoftiktok is at 229 replies, 1,220 reposts, 2,946 likes, and 113.9K views. That is the highest repost count of a named brand on this capture. The post says a kids-network parent page covers anti-racism, "countering islamophobia," and gender ideology. Nickelodeon is not in the database. No score goes on that name here. A parent company's number does not transfer to a brand we have not scored.
United Airlines drew the likes. Two Oct 5 boycott calls show 3,856 likes on 53.7K views and 2,299 likes on 39.1K views. That is the most likes on a named company today. The trigger is not in the captured text, so no reason is printed here. The score is still a draft. A draft does not go up as a live site number.
Nike shrank on the screen. The stock-chart post is gone. What is left is smaller. An Oct 1 post from @GuntherEagleman shows 36 replies, 54 reposts, 417 likes, and 19.6K views, with a ticker and no price. An Oct 5 post from @VladTheInflator shows 24 replies, 16 reposts, 568 likes, and 6,742 views. No new dollar-loss figure is on the page. The published score is still 75, extremely woke, on ESG reporting, DEI programs, Pride sponsorship, and political giving. A slogan does not get a vote on that file. An 80 percent claim is not on these pages, so it is not in this article. The shelf beside it is Non-Woke Footwear and Apparel Brands.
Copy the brand, not the biggest integer
Seven-day volume on this capture: Woke Pulse at 1 million posts, DEI Watch at 534.5K, Boycott Tracker at 225.7K, Go Woke Go Broke at 18.4K, and Woke Brands Talk at 3,761. Those totals are chatter, not a brand you can buy.
The raw woke and DEI tabs are dirty. The biggest Woke Pulse card is someone saying they woke up. DEI Watch's biggest counts include a handle that merely contains those letters and Italian posts using the word "dei." That is not corporate heat. Quote the brand. Leave the biggest integer alone.
Go Woke Go Broke is the thin tab. A country-level claim can clear 446.4K views and still get repeated as a fake statistic. A boycott-the-airline post can win likes without saying why. A question can win replies. A city-hall coffee story can win views and almost no likes. A game defense can out-view the boycott cards without being a boycott. None of those formats edits the database.
If you are building a cart, start with published scores. Starbucks is 100. The NFL is 55. Microsoft is 100. Nike is 75. The 446.4K views on the Canada post are real. The 71 percent is not our number. Brands that are not in the file do not get one until they are scored.