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August 21st, 2024

All Style, No Substance: The Ugly Truth about Wokewashing in Fashion

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↗️WHAT HAPPENED:

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More fashion brands are jumping on the wokewashing bandwagon, using social justice causes as a way to market their products. They’re doing this to attract younger buyers and boost their “ethical” image for investors.

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↗️OUR TAKE:

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The fashion industry’s focus on wokewashing is not just fake; it’s a betrayal of customers who simply want quality without the politics. Brands should stick to making great products, not pushing a social agenda. As consumers, let’s choose woke-free options that prioritize real value over empty gestures.

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WOKE Watch Recap:

Sony is Extremely WOKE

Sony has embraced woke policies, prominently incorporating social justice themes into its marketing and prioritizing diversity and inclusion initiatives across its corporate structure.

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