How woke is Joyus?

Introduction

Jøyus is a famous non-alcoholic wine company that has captured the attention of those looking for a sophisticated, alcohol-free alternative. This review will show us where Jøyus stands on the woke spectrum by examining its financial contributions to progressive causes, how it handles DEI (Diversity, Equity, and Inclusion) policies, whether it requires mandatory training sessions, its support for LGBTQ+ initiatives, and how it markets itself. Does Jøyus prioritize wine quality or social activism? 

Financial Contributions to Progressive Causes

It’s unclear how much Jøyus donates to progressive causes, especially LGBTQ+ initiatives. There is no detailed information regarding its involvement in LGBTQ+ initiatives or financial contributions to such causes. Either Jøyus is quietly keeping things neutral, or they simply are not prioritizing these contributions.

Prioritization of DEI Policies

Jøyus takes a low-key approach to DEI. Specific details about policies or training are unclear, but inclusivity is part of their brand. As PRNewswire states, “Jøyus expands wine offerings with new non-alcoholic Cabernet Sauvignon, highlighting its dedication to inclusive beverage options for those choosing to avoid alcohol.” Jøyus may not actively promote DEI, but they seem committed to inclusivity, especially in their products.

Mandatory Training SessionsThere’s no information suggesting that Jøyus implemented mandatory DEI training sessions. They focus on what they do best: delivering a quality product and satisfying its customers. In an era where many companies are heavily pushing DEI training, Jøyus’s approach could be seen as either a welcome return to focusing on core business practices or a missed opportunity to engage more deeply with modern corporate values.

Support for LGBTQ+ Initiatives

The brand has not made bold declarations or publicized its involvement in LGBTQ+ initiatives. For a brand that’s all about inclusivity, this lack of visible support for LGBTQ+ causes might seem like a gap in its strategy.

Marketing and Branding

Jøyus shines in its marketing and branding. The brand positions itself as a leader in the non-alcoholic wine market, focusing on inclusivity and catering to a wide range of consumers. Their recent product expansions, like the non-alcoholic Cabernet Sauvignon, offer high-quality, alcohol-free options for everyone, no matter their lifestyle choice.

Their branding says, “Jøyus lets you be you, offering non-alcoholic wines that cater to those who choose not to drink, making inclusivity a core part of their brand identity.” While they might not be vocal about specific social causes, they prioritize inclusivity in their customer experience.

Conclusion

So, where does Jøyus stand? The brand is focused on its main mission: delivering top-notch, non-alcoholic wines that cater to a diverse audience. But when it comes to the bigger questions about corporate responsibility and support for progressive causes, Jøyus remains notably quiet.

For those who prioritize transparency and active corporate engagement in social justice, Jøyus’s low profile in these areas might be a letdown. However, if you prefer a brand that stays true to its product and steers clear of politicizing its business, Jøyus’s approach might be just what you’re looking for—a brand that keeps the focus on what’s in your glass, not on making headlines.