How woke is Bath Fitter?

Introduction

With 35 years and counting and millions of installations, Bath Fitter remains a big name in bathroom remodelling. Their involvement in social and political issues has been drawing more attention lately.

In this review, we’ll look into Bath Fitter’s actions towards being a progressive company.

Financial Contributions to Progressive Causes

In addition to being quite generous with its corporate giving, Bath Fitter has made significant donations to health-related causes, showcasing its commitment to wellness initiatives. According to reports, “Bath Fitter has donated generously to the American Cancer Society, underscoring its dedication to health-related causes.” 

Prioritization of DEI Policies

Bath Fitter has big deals on diversity, Equity, and Inclusion (DEI). They promote a workplace that values diversity and has policies to ensure everyone feels included. With workplace diversity promotions on their career page and on LinkedIn, they have made it clear that “They are committed to creating a diverse and inclusive workplace where every employee feels valued and respected.” 

These policies, in turn, leave an overlooked feeling among non-targeted groups, which can cause friction or division among staff.

Mandatory Training Sessions

Bath Fitter’s statement, “Our training programs are designed to equip employees with the skills they need to succeed and grow within the company,” shows their extensive training and professional development programs to boost employees’ skills and knowledge. 

Support for LGBTQ+ Initiatives

Bath Fitter has earned accolades as a top workplace, which includes and indicates strong support for LGBTQ+ rights within the company.

This statement, “Bath Fitter is proud to be recognized as a Best Workplace for LGBTQ+ employees, reflecting our commitment to diversity and inclusion”,​​ demonstrates their supportive environment for LGBTQ+ employees. 

Marketing and Branding

With campaigns encouraging consumers to take back their bath with solutions that fit their needs, Bath Fitter’s marketing and branding strategies are about inclusivity and sustainability. Their marketing campaigns are designed to resonate with a diverse audience, promoting inclusivity and personalization​​. 

However, marketing that leans heavily on social justice or environmental messages alienates and pushes away customers who prefer more traditional or apolitical branding.

Conclusion

Bath Fitters’ dedication to DEI policies, support for LGBTQ+ initiatives, and inclusive marketing strategies position it as a progressive company. While they haven’t directly contributed to political candidates or organizations pushing social justice or climate change, their corporate culture shows a strong commitment to diversity and inclusion.

 Bath Fitter might be the right fit for consumers who value inclusivity and progressive social causes. However, it’s important to note that these policies can sometimes leave those not in the targeted groups feeling excluded or marginalized.