MetLife Logo

MetLife, a leading global insurance company, provides a range of insurance and financial services to individuals and businesses. With a history spanning over 150 years, MetLife is committed to helping customers navigate life’s uncertainties and achieve financial security.

SOCIALS

Updated 2 months ago

How woke is MetLife?

Introduction

MetLife, one of the biggest names in insurance, has been around for over 150 years, but in recent years, it seems they’ve traded and gotten themselves a seat at the woke table. From their financial support of progressive causes to aggressive DEI policies and outspoken LGBTQ+ advocacy, MetLife has made it clear where they stand. 

While some may cheer for these moves, others see it as another company putting social politics above serving customers. Let’s break down just how far MetLife has embraced the woke agenda and what that means for consumers like you.

Financial Contributions to Progressive Causes

Through the MetLife Foundation, the company has funneled millions into causes like economic empowerment for underserved communities and efforts promoting social equity. In 2023 alone, the foundation gave out $10 million to programs that align with this agenda.

Prioritization of DEI Policies

MetLife has set a goal of achieving 30% representation of women in senior roles by 2030, along with other diversity benchmarks. This effort reinforces their dedication to gender equality and workplace diversity. MetLife’s DEI strategy is managed by their Global Diversity, Equity & Inclusion Leadership Council, which, while well-intentioned, seems to put identity ahead of merit.

Mandatory Training Sessions

There is no express information on MetLife’s involvement in Mandatory Training Sessions on unconscious bias and critical race theory. Either it does not exist, or it is not made public. 

Support for LGBTQ+ Initiatives

MetLife has consistently scored a perfect score on the Human Rights Campaign’s Corporate Equality Index. The company frequently celebrates its commitment to LGBTQ+ rights, declaring that its commitment to LGBTQ+ inclusion extends beyond just policy and reflects its core values of diversity and respect for all identities.

Their celebration and commitment also extend to their social media handles. They post engaging content on Pride and Pride Celebration.

Marketing and Branding

MetLife’s branding has noticed a shift toward social justice messaging. In 2016, they rolled out a new global brand platform designed to showcase their customer-first approach. The campaigns highlight social equity as a key pillar.

Conclusion

MetLife has embraced the woke movement with both arms. From their hefty financial contributions to social justice causes to their DEI hiring quotas and LGBTQ+ advocacy. MetLife might be for you if you’re looking for a company that champions these causes. But for those who believe businesses should stick to their core mission without diving headfirst into social politics.

0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Our rating is based

on these article and sources.

Does MetLife have woke marketing?

MetLife

METLIFE NAMED A ‘BEST PLACE TO WORK FOR LGBTQ EQUALITY’

MetLife, Inc. (NYSE: MET) today announced that it has received a perfect score on the Human Rights Campaign’s Corporate Equality Index (CEI) for the 18th year in a row, making it a “Best Place to Work for LGBTQ Equality.” The CEI is a national benchmarking tool that evaluates companies on their corporate policies and practices relevant to lesbian, gay, bisexual, transgender and queer (LGBTQ) employees.

0
Would love your thoughts, please comment.x
()
x