How woke is Citigroup?

Introduction

Citigroup, one of the biggest names in the financial world, plays a part in the woke game. If you’ve been wondering just how deep Citigroup has waded into the progressive pool, I’ve done the digging for you. This review will peel back the layers of Citigroup’s involvement in funding progressive causes, their obsession with DEI, mandatory training, LGBTQ+ initiatives, and how their marketing reflects the heart of woke culture.

Financial Contributions to Progressive Causes

Citigroup has been cozy with political candidates and organizations that champion progressive causes. You’ve got to wonder if their financial contributions are less about good business sense and more about signaling their woke virtues.

Their 2023 Political Engagement Report proudly admits their contributions to candidates and committees aligned with our values and principles, including those committed to advancing social and racial justice, environmental sustainability, and economic empowerment.

It gets even juicier with their recent team-up with Apollo Global Management for a $25 billion private credit program. The partnership was an effort to fuel a more inclusive and equitable economic environment. 

Prioritization of DEI Policies

If there’s one acronym Citigroup loves more than ROI, it’s DEI – Diversity, Equity, and Inclusion. Their DEI Report couldn’t be clearer: “Citigroup aims to increase the representation of women to at least 40% globally and U.S. minorities to 8% at the assistant vice president through managing director levels by the end of 2023.” 

An article from Human Resource Executive highlights Citigroup’s approach to diversity, which includes tying executive bonuses to DEI goals.

Mandatory Training Sessions

Citigroup’s not exactly shouting about their mandatory training programs, but they’ve dropped enough hints. Either it doesn’t exist, or it is not made public.

Support for LGBTQ+ Initiatives

Their benefits program is fully decked out with LGBTQ-inclusive options. We’re talking about gender-affirming surgeries, fertility treatments for same-sex couples, and generous parental leave policies. Citigroup strives to be an industry leader in offering LGBTQ-inclusive benefits to its employees, ensuring everyone feels valued and supported.

GLAAD sings honorary and encouraging praises, stating, “Citi Bank’s new trans-inclusive campaign is poised to have a real-world impact.” 

Marketing and Branding

The Citigroup Marketing Strategy Case Study states its consistency in making values of inclusivity, diversity, and equality reflected in its marketing campaigns. This action is done to resonate with a progressive audience.

The Business Model Analyst notes Citigroup’s business model integrates values that prioritize social and environmental responsibility, showing that their brand message aligns with broader woke principles. 

Conclusion

From its financial contributions to its DEI policies, mandatory training, LGBTQ+ initiatives, and marketing, Citigroup has made its progressive stance loud and clear. Citigroup shows all the signs of being firmly entrenched on one side. If you’re trying to put your money where your values are, it might be time to rethink who’s handling your funds.