↗️WHAT HAPPENED:

More fashion brands are jumping on the wokewashing bandwagon, using social justice causes as a way to market their products. They’re doing this to attract younger buyers and boost their “ethical” image for investors.

↗️OUR TAKE:

The fashion industry’s focus on wokewashing is not just fake; it’s a betrayal of customers who simply want quality without the politics. Brands should stick to making great products, not pushing a social agenda. As consumers, let’s choose woke-free options that prioritize real value over empty gestures.

Wokewashing in Fashion: Read More ➡️

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