# BuyWokeFree

> BuyWokeFree rates brands on a woke scale of 0-100 based on six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation. Consumers use the site to make informed purchasing decisions aligned with their values.

## Key Pages

- [Home](https://buywokefree.com/): Browse trending brands, woke-free picks, and latest news
- [All Brands](https://buywokefree.com/brands): Search and filter 2,400+ rated brands
- [Woke-Free Brands](https://buywokefree.com/brands?label=not_woke): Brands with low woke scores
- [Categories](https://buywokefree.com/categories): Browse brands by industry category (620+ categories)
- [Blog](https://buywokefree.com/blog): Articles about corporate activism, brand ratings, and consumer guides
- [How We Rate](https://buywokefree.com/how-we-rate): Our scoring methodology
- [About](https://buywokefree.com/about): About BuyWokeFree

## Brand Profiles

Each brand at `https://buywokefree.com/brand-profile/{slug}` includes:
- Woke Score (0-100): Higher = more woke corporate policies
- Score Summary: Brief explanation of the rating
- Full Review: Detailed analysis with evidence links
- Evidence Sources: Links to ESG reports, DEI policies, HRC scores, OpenSecrets data
- Woke-Free Alternatives: Similar brands with lower woke scores
- Recent News: AI-analyzed news articles with sentiment scoring

## Scoring Methodology

Brands are evaluated across 6 dimensions:
1. **ESG Initiatives** — Environmental, Social, Governance reporting and commitments
2. **DEI Programs** — Diversity, Equity, and Inclusion workplace programs
3. **PRIDE Sponsorships** — Corporate sponsorship of LGBTQ+ events and causes
4. **HRC CEI Rating** — Human Rights Campaign Corporate Equality Index score
5. **Political Contributions** — Donations to left-leaning political causes (via OpenSecrets)
6. **CEO Action for Diversity** — Participation in the CEO Action for Diversity & Inclusion pledge

## Data

- 2,462 published brands
- 620+ categories
- 1,013 woke-free alternatives mapped
- 501 AI-analyzed news articles
- Updated regularly with new brand ratings and news