Is Zevia Woke?

Score Summary

Zevia scores 20/100: certified B Corp / planet-forward ESG positioning (10) and documented diversity-focused workplace recognition (Comparably Best CEO for Diversity and related awards) for DEI (10). No verified perfect HRC CEI, Pride sponsorship campaign, left-PAC profile, or CEO Action pledge found — mildly woke, closer to OLIPOP than Pepsi on the soda ladder.

Frequently Asked Questions

Is Zevia woke?

Based on our research, Zevia has a woke score of 20/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Zevia's woke score?

Zevia has a woke score of 20 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Zevia?

BuyWokeFree rates Zevia across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Zevia's overall woke score is 20/100.

Evidence & Sources

• ESG Report
• DEI Policy

About

Zevia is a better-for-you beverage company offering zero-sugar, zero-calorie sodas, energy drinks, and teas made with plant-based, non-GMO ingredients and sold without plastic bottles. A certified B Corporation with public-company investor relations, it markets health-and-planet positioning more than culture-war brand activism.