Is Yuengling Woke?

0/100 — Not Woke

US

yuengling.com

Score Summary

Scores 0/100 (not woke) - a clean sweep of zeros across all six dimensions. No formal ESG report (the company maintains a sustainability page describing recycling, spent-grain reuse and water conservation, but publishes no ESG report, framework disclosure, metrics or targets, so no points are awarded). No DEI program. No Pride or LGBTQ+ sponsorship; the opposite, in fact - Philadelphia Gayborhood bars pulled Yuengling from their shelves after owner Dick Yuengling publicly backed Donald Trump in 2016. Not rated on the HRC Corporate Equality Index. Political contributions run right, not left, and the company has also drawn union criticism over right-to-work advocacy. Not a CEO Action for Diversity & Inclusion signatory. Yuengling absorbed a boycott in 2016 and its CEO said publicly it did not dent sales.

Frequently Asked Questions

Is Yuengling woke?

Based on our research, Yuengling has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Yuengling's woke score?

Yuengling has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Yuengling?

BuyWokeFree rates Yuengling across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Yuengling's overall woke score is 0/100.

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About

D.G. Yuengling & Son, founded 1829 in Pottsville, Pennsylvania, is America's oldest operating brewery. Sixth-generation family owned and privately held, best known for Yuengling Traditional Lager.