Is Waitrose Woke?

Score Summary

Woke (45). The Partnership's 2025/26 Ethics & Sustainability Report covers Waitrose operations, and the 2026 Belonging Report names a Diversity & Inclusion team plus a renewed D&I strategy. Waitrose's Love Wins Pride tote sends 10% of sales to LGBTQIA+ charities, with Pride wraps on 12 Waitrose trailers. The 2025/26 accounts say the Partnership made no political donations. No HRC CEI 100 and not on the CEO Action signatory list.

Frequently Asked Questions

Is Waitrose woke?

Based on our research, Waitrose has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Waitrose's woke score?

Waitrose has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Waitrose?

BuyWokeFree rates Waitrose across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Waitrose's overall woke score is 45/100.

Evidence & Sources

• ESG Report
• DEI Policy
• Pride Sponsorship

About

UK supermarket chain in the employee-owned John Lewis Partnership, selling groceries and own-brand food.