Is VeggieTales Woke?
0/100 — Not Woke
US
Score Summary
0/100 (not woke): Mission is explicitly Christian — Big Idea's stated purpose is promoting biblical values and spiritual growth. No ESG reporting, no DEI bureaucracy, no Pride participation (co-creator Phil Vischer told The Christian Post in 2019 he would refuse pressure to depict same-sex marriage in children's content), no HRC CEI, no PAC, no CEO Action. Now an in-name-only unit under broader ownership, but the brand's values positioning is unchanged.
Frequently Asked Questions
Is VeggieTales woke?
Based on our research, VeggieTales has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is the VeggieTales woke score?
VeggieTales has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate VeggieTales?
BuyWokeFree rates VeggieTales across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The VeggieTales overall woke score is 0/100.
About
VeggieTales is the Christian computer-animated children's franchise — Bob the Tomato, Larry the Cucumber — created in 1993 by Phil Vischer and Mike Nawrocki under Big Idea Entertainment, retelling Bible stories and teaching biblical values through videos, films, toys and streaming.