Is Traeger Woke?

5/100 — Not Woke

US

traeger.com

Score Summary

Deliberately apolitical consumer brand. No published ESG/sustainability report, no identifiable corporate DEI program, no Pride sponsorship, no HRC CEI rating, no notable left-leaning political giving, and no CEO Action signatory status. 2024 election-themed marketing explicitly avoided taking political sides ('left wing or right wing' barbecue framing). Estimated woke_score 5 / not_woke — effectively woke-free.

Frequently Asked Questions

Is Traeger woke?

Based on our research, Traeger has a woke score of 5/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Traeger's woke score?

Traeger has a woke score of 5 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Traeger?

BuyWokeFree rates Traeger across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Traeger's overall woke score is 5/100.

About

Utah-based maker of wood-pellet grills and smokers (NYSE: COOK), popular with outdoor-cooking and barbecue enthusiasts.