Is Tim Hortons Woke?

Score Summary

Parent RBI runs formal Restaurant Brands for Good ESG reporting (10) and standing diversity/inclusion commitments with diverse-candidate pipeline goals and bias training (10). Corporate Pride activity includes HRC-linked fundraising and LGBTQ marketing under the RBI umbrella (25). 2025 HRC CEI was 85, not a perfect 100 (0). No clear Dem-heavy PAC score or CEO Action pledge found (0+0).

Frequently Asked Questions

Is Tim Hortons woke?

Based on our research, Tim Hortons has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is the Tim Hortons woke score?

Tim Hortons has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Tim Hortons?

BuyWokeFree rates Tim Hortons across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Tim Hortons overall woke score is 45/100.

Evidence & Sources

• ESG Report
• DEI Policy
• Pride Sponsorship
• CEI Score

About

Canadian-born coffee-and-baked-goods QSR chain owned by Restaurant Brands International (with Burger King, Popeyes, and Firehouse Subs), with thousands of restaurants across Canada and a growing U.S. footprint.