Is Sub-Zero Woke?
10/100 — Mildly Woke
US
Score Summary
Publishes an annual Climate Report and runs a formal sustainability program - 75%+ domestically sourced materials, zero-waste-to-landfill facility goals, solar-equipped buildings, intermodal-rail shipping (ESG dimension). No DEI program beyond legal nondiscrimination boilerplate, no Pride sponsorship, no HRC CEI rating, no federal PAC activity, and no CEO Action for Diversity pledge found.
Frequently Asked Questions
Is Sub-Zero woke?
Based on our research, Sub-Zero has a woke score of 10/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Sub-Zero's woke score?
Sub-Zero has a woke score of 10 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Sub-Zero?
BuyWokeFree rates Sub-Zero across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Sub-Zero's overall woke score is 10/100.
Evidence & Sources
About
Family-owned luxury appliance maker headquartered in Madison, Wisconsin (Sub-Zero Group, Inc.), covering Sub-Zero refrigeration, Wolf cooking and Cove dishwashing. Designs and engineers everything in the USA with plants in Wisconsin, Arizona and Iowa; more than 75 percent of materials sourced domestically. Went viral in November 2026 as 'the most American-made refrigerator' (~75% US parts, ~$12,000).