Is SM Hotels Woke?
10/100 — Mildly Woke
US
Score Summary
DEI programs: 10. In September 2026 SM Hotels and Conventions Corp. was named Diversity & Inclusion Champion at the Altaris HR Awards. Cited work includes LGBTQ+ workplace inclusion, women in male-dominated roles, and inclusive recruitment. No verified Pride product or parade sponsorship, HRC CEI 100, OpenSecrets left-leaning PAC giving, CEO Action pledge, or formal ESG report, so those dimensions stay at 0.
Frequently Asked Questions
Is SM Hotels woke?
Based on our research, SM Hotels has a woke score of 10/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is the SM Hotels woke score?
SM Hotels has a woke score of 10 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate SM Hotels?
BuyWokeFree rates SM Hotels across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The SM Hotels overall woke score is 10/100.
Evidence & Sources
About
Philippine hotel and convention operator (SM Hotels and Conventions Corp.) under SM Prime. Guests book properties such as Taal Vista, Pico Sands, Conrad Manila, Park Inn by Radisson, and SMX convention centers.