Is Oura Woke?

Score Summary

Markets sustainability and #HumanFirst inclusivity messaging (+10) and runs a DEI program, having signed the California Equal Pay Pledge and partnered on inclusive research recruiting LGBTQIA+, BIPOC, and Pride student groups (+10). No corporate Pride sponsorship, no HRC CEI rating, no notable left-leaning political contributions, and no CEO Action signatory status identified. Estimated woke_score 20 / mildly_woke.

Frequently Asked Questions

Is Oura woke?

Based on our research, Oura has a woke score of 20/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Oura's woke score?

Oura has a woke score of 20 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Oura?

BuyWokeFree rates Oura across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Oura's overall woke score is 20/100.

About

Finnish-American health-tech company making the Oura Ring, a smart ring tracking sleep, activity, stress, and reproductive health.