Is Olaplex Woke?
20/100 — Mildly Woke
US
Score Summary
20/100 (mildly woke): ESG +10 — formal ESG program with a double materiality assessment, Ecovadis audits of supply partners, FSC-certified packaging and a dedicated investor ESG page. DEI +10 — 'DEI Champions' program since January 2021, employee 'Bond Builders' volunteers lead DEI and wellness engagement, and a standing DEI section in its FY2025 10-K. No verified Pride sponsorships or products (only a single Pride hair-care blog post), no HRC CEI 100 score, no CEO Action signature, no clear partisan PAC lean.
Frequently Asked Questions
Is Olaplex woke?
Based on our research, Olaplex has a woke score of 20/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Olaplex's woke score?
Olaplex has a woke score of 20 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Olaplex?
BuyWokeFree rates Olaplex across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Olaplex's overall woke score is 20/100.
Evidence & Sources
About
Olaplex is a Santa Barbara-based haircare brand famous for its patented bond-building treatments, sold through professional salons and retailers like Ulta and Sephora.