Is Nintendo of America Woke?
45/100 — Woke
US
Score Summary
Nintendo of America scores 45/100. Nintendo publishes an annual Corporate Social Responsibility report covering environmental and governance commitments, maintains formal DE&I programming including six employee resource groups, a Rainbow LGBTQ+ ERG, an ongoing Disrupting Everyday Bias course, and a partnership system granting same-sex domestic partners the same benefits as married employees. It has repeatedly been an official corporate sponsor of the Seattle Pride Parade, including 2024, with employees marching under the company banner. It is not rated on the HRC Corporate Equality Index, no CEO Action pledge was found, and no federal political contribution profile was located.
Frequently Asked Questions
Is Nintendo of America woke?
Based on our research, Nintendo of America has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Nintendo of America's woke score?
Nintendo of America has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Nintendo of America?
BuyWokeFree rates Nintendo of America across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Nintendo of America's overall woke score is 45/100.
Evidence & Sources
About
Japanese video game company's US arm, maker of the Switch console and the Mario, Zelda, and Pokemon franchises, and one of the most recognizable consumer brands in gaming.