Is Nickelodeon Woke?

Score Summary

No scored dimension was awarded. Parent Paramount ended numerical DEI hiring goals and US applicant demographic collection in a Feb. 27, 2025 memo reported by CNBC. 1792 Exchange, updated Aug. 3, 2026, still cites a 2025 HRC CEI of 100; a verified 2026 perfect score was not found, so CEI points were not given. Legacy sustainability reports are archived and disclaimed as not current. No Pride product, parade sponsorship, or LGBTQ-org donation was confirmed. The CEO Action pledge list was unavailable. OpenSecrets giving was not retrieved. The Oct. 2026 Radar card about parent guides is a content claim, not one of the six dimensions. Paramount Global remains a separate row; this score is not that row's 20.

Frequently Asked Questions

Is Nickelodeon woke?

Based on our research, Nickelodeon has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Nickelodeon's woke score?

Nickelodeon has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Nickelodeon?

BuyWokeFree rates Nickelodeon across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Nickelodeon's overall woke score is 0/100.

About

Kids' entertainment brand (SpongeBob, PAW Patrol, Nick Jr.) owned by Paramount Skydance. People buy the shows, toys, and streamer add-ons. Scored separately from the Paramount Global row.