Is Monster Beverage Woke?
20/100 — Mildly Woke
US
Score Summary
Scores 20/100 — mildly woke, and one of the more right-leaning large consumer brands on our index. Monster publishes annual Sustainability Reports (2020–2024) and its 2022 report stated a commitment to "diversity and inclusion," language it has since quieted. It has never been rated on the Human Rights Campaign Corporate Equality Index, no Pride sponsorship was found, and no CEO Action for Diversity signature exists. Its political money runs decisively Republican: $41,300 to the National Republican Senatorial Committee, $10,000 each to the Montana and Ohio Republican parties, plus a string of GOP leadership PACs in the 2024 cycle ($132,512 total). Dimensions scored: ESG reporting 10, DEI programs 10. Pride, HRC CEI, political giving and CEO Action all scored zero.
Frequently Asked Questions
Is Monster Beverage woke?
Based on our research, Monster Beverage has a woke score of 20/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Monster Beverage's woke score?
Monster Beverage has a woke score of 20 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Monster Beverage?
BuyWokeFree rates Monster Beverage across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Monster Beverage's overall woke score is 20/100.
Evidence & Sources
About
Energy drink maker behind Monster Energy, Reign, NOS, Full Throttle, Bang, Burn, Mother and Predator — the second-largest energy drink company in the world.