Is Michaels Woke?
45/100 — Woke
US
Score Summary
Runs a named Inclusion & Diversity program with a Supplier Diversity Council and the Makers Like Me disability-hiring initiative; sells an annual Pride collection and partners with PFLAG, donating up to $25,000 of Pride proceeds; publishes a corporate sustainability report; scored 85 on HRC's 2025 Corporate Equality Index (not a perfect 100). No CEO Action pledge or Dem-heavy PAC giving found.
Frequently Asked Questions
Is Michaels woke?
Based on our research, Michaels has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is the Michaels woke score?
Michaels has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Michaels?
BuyWokeFree rates Michaels across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Michaels overall woke score is 45/100.
Recent News
- Business/Robbery, etc - The Spectator AustraliaThe Spectator Australia — February 8, 2025
- Tractor Supply may have thought it solved a big problem. Now it has a few more. - Retail DiveRetail Dive — July 11, 2024
Evidence & Sources
About
North America's largest arts and crafts retailer, operating more than 1,300 Michaels stores across 49 states and Canada plus the Artistree custom-framing business. Known for craft supplies, seasonal decor, and its in-store framing counters.