Is Krispy Kreme Woke?
45/100 — Woke
US
Score Summary
Score ~45/100. ESG reporting (+10): publishes the "Be Sweet" Responsibility/ESG report (carbon-neutrality claims, 100% cage-free eggs). DEI programs (+10): formal Inclusion, Diversity, Equity & Accessibility (IDEA) initiatives. Pride (+25): year-round LGBTIQ+ inclusion programming and Pride activities. No verified perfect HRC CEI score, no clearly left-leaning corporate political giving, and not a confirmed CEO Action signatory.
Frequently Asked Questions
Is Krispy Kreme woke?
Based on our research, Krispy Kreme has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Krispy Kreme's woke score?
Krispy Kreme has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Krispy Kreme?
BuyWokeFree rates Krispy Kreme across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Krispy Kreme's overall woke score is 45/100.
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Evidence & Sources
About
Krispy Kreme is a global doughnut and coffee retail chain known for its Original Glazed doughnuts, headquartered in Charlotte, North Carolina.