Is Jones Soda Woke?
35/100 — Woke
US
Score Summary
Jones Soda scores 35/100: clear Pride sponsorship and product campaigns (25) plus public diversity/inclusion positioning around those collections (10). No verified perfect HRC CEI, CEO Action pledge, formal ESG reporting program, or material left-PAC footprint was documented — woke enough to matter at the soda aisle, far below PepsiCo/Poppi extremes.
Frequently Asked Questions
Is Jones Soda woke?
Based on our research, Jones Soda has a woke score of 35/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Jones Soda's woke score?
Jones Soda has a woke score of 35 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Jones Soda?
BuyWokeFree rates Jones Soda across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Jones Soda's overall woke score is 35/100.
Evidence & Sources
About
Jones Soda Co. is a Seattle-based craft soda maker known for photo labels, unusual flavors, and direct-to-consumer personality. Publicly traded under JSDA, it has marketed Pride collections for years, including artist-designed Pride labels and augmented-reality storytelling tied to LGBTQ artists and Pride Month merchandising.