Is HORSE BOOKS PLUS Woke?
2/100 — Not Woke
US
Score Summary
Horse Books Plus is an independent online seller of used, rare, and out-of-print books, operating from Virginia since 1997 with an emphasis on children's books and horse sports. A business this size has no ESG program, no DEI apparatus, no HRC rating, and no PAC; we searched for federal contributions and lobbying filings and found none, which is the expected result at this scale. We make no claim about the owner's personal politics — the score reflects the absence of corporate political machinery, not an endorsement.
Full Review
What They Do
Horse Books Plus sells used, rare, and out-of-print books. By their own description, they have been "independent booksellers online since 1997." The specialty is children's books and horse sports, but the catalog runs much wider than the name suggests — the category list covers adult fiction, antiques and collectibles, architecture, art, biography, boating and maritime history, careers, cats, dogs, donkeys and mules, draft and working horses, dressage and eventing, driving horses, endurance and trail riding, cookbooks, dance, fashion, and more. As they put it: "We carry SO much more than horse books."
The most telling line on the site is that roughly "90% of our stock is out of print or hard to find." That is not a business built on volume. That is someone who knows books, hunts them down one at a time, and prices them accordingly — current listings include a Paul Brown polo title at $150 and a Thomas Hinkle collie novel at $48. The store is online only, reachable on the east coast out of Virginia from 10am to 6pm at (540) 547-4005. They will send additional photos of any book if you ask, and sales get announced to friends on Facebook.
Why There's No Political Footprint Here
There is no ESG report here. No DEI program, no HRC rating, no corporate PAC. We want to be precise about why: this is not a stand the owner took. It is what a business this size is. Corporate political activism is a function of scale — it takes an investor relations department, a compliance officer, a government affairs budget, and a communications team to announce the results. An independent bookseller with a phone line and a shipping table has none of that machinery and never will.
What We Checked
We reviewed the company's public website and searched for federal political contributions, lobbying filings, and corporate advocacy campaigns. We found none. At this size, that is the expected result rather than a discovery.
The Bottom Line
Money spent at Horse Books Plus goes to an independent bookseller in Virginia who has been at this since 1997 — not to a corporate political apparatus. We make no claim about the owner's personal politics. We don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.
Frequently Asked Questions
Is HORSE BOOKS PLUS woke?
Based on our research, HORSE BOOKS PLUS has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is the HORSE BOOKS PLUS woke score?
HORSE BOOKS PLUS has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate HORSE BOOKS PLUS?
BuyWokeFree rates HORSE BOOKS PLUS across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The HORSE BOOKS PLUS overall woke score is 2/100.
More Books Brands Rated
- Accurate Press — 2/100 Not Woke
- Champagne Cat Worldwide, Llc — 2/100 Not Woke
- AbeBooks - Unique Art and Books — 1/100 Not Woke
About
Horse Books Plus is a unique and personalized specialty book finder and seller located at November Farm in the foothills of the Blue Ridge Mountains of Virginia. They sell used, rare, and out-of-print books for most interests, with an emphasis on children's books and horse sports.