Is Hims & Hers Woke?
45/100 — Woke
US
Score Summary
Publicly traded telehealth company with ESG disclosures (+10) and inclusive-healthcare DEI positioning (+10). Ran a high-profile 2022 Pride Tour partnering with drag superstars Violet Chachki and Gottmik and donating to LGBTQ youth org The Trevor Project, with continued LGBTQ-focused marketing (Pride +25). No public HRC CEI rating and no notable left-leaning PAC giving or CEO Action signatory status identified. Estimated woke_score 45 / woke.
Frequently Asked Questions
Is Hims & Hers woke?
Based on our research, Hims & Hers has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is the Hims & Hers woke score?
Hims & Hers has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Hims & Hers?
BuyWokeFree rates Hims & Hers across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Hims & Hers overall woke score is 45/100.
Evidence & Sources
About
Direct-to-consumer telehealth and wellness brand (NYSE: HIMS) selling prescription and OTC treatments for hair loss, sexual health, mental health, and skincare.