Is Foot Locker Woke?
30/100 — Mildly Woke
US
Score Summary
Scores 30/100 — mildly woke, and lower than its reputation suggests. Foot Locker publishes annual ESG Impact Reports and launched a five-year Diversity, Inclusion and Belonging ("DIBs") strategy in 2021 with the CEO publicly calling on the sneaker industry to lead on diversity. But it did not earn a perfect Human Rights Campaign rating — it participated in the 2022 Corporate Equality Index and is absent from the 2025 Equality 100 list — and no external Pride sponsorship was verified. Employee political giving ran 79.27% to Democrats in the 2024 cycle ($16,256), its seventh straight left-leaning cycle. Dimensions scored: ESG reporting 10, DEI programs 10, left-leaning political giving 10. Pride, perfect HRC CEI and CEO Action all scored zero.
Frequently Asked Questions
Is Foot Locker woke?
Based on our research, Foot Locker has a woke score of 30/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Foot Locker's woke score?
Foot Locker has a woke score of 30 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Foot Locker?
BuyWokeFree rates Foot Locker across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Foot Locker's overall woke score is 30/100.
Evidence & Sources
About
Global athletic footwear and apparel retailer operating Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos — roughly 2,400 stores worldwide and one of Nike's largest wholesale partners.