Is Fireball Whisky Woke?
0/100 — Not Woke
US
Score Summary
Sazerac's diversity language is equal-opportunity legal compliance in its Code of Conduct, not activism: no ESG report, no DEI department, no Pride campaigns, no HRC CEI rating, and no CEO Action pledge. Marketing is deliberately non-PC stunt work (lifetime supplies for 90-year-olds, WWE tie-ins, 'Be Bad. It's More Fun').
Frequently Asked Questions
Is Fireball Whisky woke?
Based on our research, Fireball Whisky has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Fireball Whisky's woke score?
Fireball Whisky has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Fireball Whisky?
BuyWokeFree rates Fireball Whisky across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Fireball Whisky's overall woke score is 0/100.
Evidence & Sources
About
Fireball Cinnamon Whisky, the #1 shot brand in the USA, owned by family-owned Sazerac Company of Louisville, Kentucky (founded 1850), which also makes Buffalo Trace and BuzzBallz.