Is Earthley Wellness Woke?

Company Overview

Earthley Wellness is a family-owned natural herbal health products company founded in 2015 by Kate and Ben Tietje, based in Columbus, Ohio. What began as Kate's personal mission — finding natural remedies for her infant daughter when conventional medicine left her family without answers — has grown into a thriving company with over 160 employees and approximately $15 million in annual revenue. Kate previously ran the widely-read blog Modern Alternative Mama and co-authored the book Natural Remedies for Kids, building a loyal following of families who share her commitment to whole-food, God-given approaches to health.

Earthley produces a comprehensive line of herbal tinctures, supplements, balms, and family wellness protocols, all manufactured in-house at an FDA-inspected facility in Ohio. Products include immune-support formulas, sleep aids, pain relief tinctures, and skincare items — all made with carefully sourced natural ingredients and free from the synthetic chemicals that dominate conventional health products. The Tietje family lives what they preach: homeschooling six children, practicing homesteading, and building a business rooted in faith and the conviction that families deserve real options when it comes to their health.

Earthley's growth story is one of the most compelling in the natural health space. Without venture capital, without corporate sponsorship, and without bowing to mainstream medical orthodoxy, Kate Tietje built a real company serving real families who believe in natural health, medical freedom, and the wisdom of traditional plant-based remedies. That is a genuinely American story — and it's happening in Ohio.

ESG & Sustainability

Earthley approaches sustainability practically rather than politically. The company manufactures its products in-house at its own Ohio facility, maintaining quality control that outsourced manufacturing cannot match. Ingredient sourcing prioritizes quality and safety over marketing buzzwords, and the company's direct-to-consumer model avoids the wasteful middlemen layers of the conventional health supplement industry.

Unlike major supplement corporations that publish elaborate ESG frameworks while contracting manufacturing to overseas facilities, Earthley is genuinely committed to domestic production and transparent ingredient sourcing. The company does not use sustainability as a marketing prop — it builds responsible practices into its operations as a matter of integrity. Customers know exactly what they're getting and where it comes from.

DEI Programs

Earthley Wellness has no Diversity, Equity, and Inclusion programs, no equity hiring mandates, no diversity reports, and no DEI corporate infrastructure of any kind. The company was built by a family with a clear set of values — faith, natural health, family, and medical freedom — and it has remained true to those values without importing the progressive corporate ideology that has captured so much of the health and wellness industry.

In a wellness market increasingly dominated by brands that use social justice language to sell products, Earthley stands apart by keeping its focus where it belongs: on the health of American families. Kate Tietje has built a company culture around her convictions, not around HR compliance checklists. The result is a company that its customers actually trust and identify with on a personal level.

LGBTQ+ Advocacy

Earthley Wellness has no LGBTQ+ advocacy programs, no Pride month campaigns, no HRC Corporate Equality Index score, and no known donations to LGBTQ+ activist organizations. The company's public communications focus on herbal remedies, family health, and medical freedom — not social engineering or identity politics. Kate Tietje's publicly stated values are rooted in Christian faith, family, and a homesteading way of life that is entirely at odds with the progressive cultural agenda.

For families who want their health and wellness purchases to reflect their values, Earthley offers a genuine alternative to the growing list of wellness brands that have embraced Pride activism. Your supplement dollars fund herbal research and Ohio jobs — not progressive political campaigns.

Political Activity

Earthley Wellness and its founder Kate Tietje are openly aligned with the medical freedom movement and the Make America Healthy Again initiative championed by Health and Human Services Secretary Robert F. Kennedy Jr. Earthley maintains a list of businesses supporting medical freedom, advocates against vaccine mandates, and has promoted content on platforms aligned with conservative and libertarian values. The company took a stand during the COVID-19 pandemic by refusing to mandate vaccines for its employees or customers — a position that aligned Earthley with millions of Americans who believe in bodily autonomy.

Kate Tietje's public platform has included advocacy for removing processed food chemicals from the American food supply, opposing pharmaceutical industry influence over public health policy, and supporting families' rights to make their own health decisions. These are positions that resonate deeply with the growing health-freedom wing of the conservative movement. Earthley is a brand that has put skin in the game on issues that matter — and paid a price for it, including government warning letters — while never backing down from its convictions.

Consumer Impact

Earthley Wellness is one of the most authentically values-aligned natural health brands available to conservative consumers. Every purchase supports an Ohio-based, family-owned business that has fought for medical freedom, refused to capitulate to progressive corporate culture, and built its success on a genuine commitment to natural health and family wellbeing. Kate and Ben Tietje have created something rare: a health company you can actually trust.

In a wellness industry where many brands use natural and clean branding to attract health-conscious consumers while quietly funding progressive causes, Earthley stands out as the real deal. The products are made in America, the values are genuine, and the company has proven its convictions under pressure. If you're looking for natural health supplements from a company that shares your values, Earthley Wellness deserves a prominent place on your shelf.