Is Dutch Bros Woke?

Score Summary

Score ~45/100. ESG/impact reporting (+10): publishes "Our Impact" and Dutch Bros Foundation giving disclosures. DEI programs (+10): dedicated diversity, equity & inclusion page and commitments. Pride (+25): "CONVOS" Pride campaigns explicitly amplifying LGBTQ voices. No verified perfect HRC CEI score, no clearly left-leaning corporate political giving, and not a confirmed CEO Action signatory.

Frequently Asked Questions

Is Dutch Bros woke?

Based on our research, Dutch Bros has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is the Dutch Bros woke score?

Dutch Bros has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Dutch Bros?

BuyWokeFree rates Dutch Bros across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Dutch Bros overall woke score is 45/100.

Evidence & Sources

• ESG Report
• DEI Policy

About

Dutch Bros is a fast-growing drive-thru coffee chain headquartered in Grants Pass, Oregon, known for energy drinks, specialty coffee, and the Dutch Bros Foundation.